With the major internet players deciding to hide their goodies until next year, it seems that a minor (yet controversial) company has “gobbled up” one of my favorite advertising companies, Performancing.com.
(PayPerPost Press Release) PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced it has signed a Letter of Intent to acquire select assets of Performancing LLC, operator of Performancing.com, a popular Internet community site for professional bloggers. Through its purchase PayPerPost gains a number of powerful blogger support tools including Performancing Metrics, the leading, free blog analytics service, and Performancing Exchange, an online “classifieds” for bloggers.
With the addition of Performancing at its side, PayPerPost can not only gain some much needed credibility with bloggers, but also allow publishers to host ads on their site (as Google and others frown on bloggers using PayPerPost alongside their ads).
Performancing also has a fairly large pool of companies in its arsenal, although only time will tell whether or not they will be content displaying ads traditionally or favor paying bloggers to spin a product in a particular light.