Comments on: PR Means Public Relations, Not Press Release http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 09:18:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: PR是公共关系的缩写，不是新闻稿的缩写 : 先驱博客 - The Blog Herald China http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/comment-page-1/#comment-187591 PR是公共关系的缩写，不是新闻稿的缩写 : 先驱博客 - The Blog Herald China Mon, 18 Jun 2007 22:18:55 +0000 http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/#comment-187591 [...] 它 原文链接 © Copyright 2007 The Blog Herald | Filed Under Public Relations, Features, New Media, [...] [...] 它 原文链接 © Copyright 2007 The Blog Herald | Filed Under Public Relations, Features, New Media, [...]

]]> By: Chris Clarke http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/comment-page-1/#comment-142526 Chris Clarke Thu, 04 Jan 2007 15:03:53 +0000 http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/#comment-142526 You're tough, Mr. Darren. I think it's going to take time. Bloggers can't expect the population en masse to either start reading blogs or start trusting them. Some of us are already avid readers of blogs, but we're a fraction of a fraction. It's really early days still. Remember that night at the bar for Third Tuesday when I introduced you to Shel Holtz? Shel has an interesting perspective on trust: Shel trusts people he knows in real life, like friends or family. Online, it's no different. Trust is built through relationships. I trust Shel as a blogger because I've taken time to read him and through reading him I've come to trust him. If you were to meet someone on the street today and they offered you the chance to make a lot of money fast, would you trust them? Of course not! But if a close friend or relative were to tell you the same thing, you would probably trust them, even if they were proposing something shady. I hope this clears up the trust issue. As for the latest Sony incident, it's just another one in a long line of mistakes Sony made in 2006. I still bought their headphones on boxing day, mind you. You’re tough, Mr. Darren.

I think it’s going to take time. Bloggers can’t expect the population en masse to either start reading blogs or start trusting them. Some of us are already avid readers of blogs, but we’re a fraction of a fraction. It’s really early days still.

Remember that night at the bar for Third Tuesday when I introduced you to Shel Holtz? Shel has an interesting perspective on trust: Shel trusts people he knows in real life, like friends or family. Online, it’s no different. Trust is built through relationships. I trust Shel as a blogger because I’ve taken time to read him and through reading him I’ve come to trust him.

If you were to meet someone on the street today and they offered you the chance to make a lot of money fast, would you trust them? Of course not! But if a close friend or relative were to tell you the same thing, you would probably trust them, even if they were proposing something shady. I hope this clears up the trust issue.

As for the latest Sony incident, it’s just another one in a long line of mistakes Sony made in 2006. I still bought their headphones on boxing day, mind you.

]]> By: Darren http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/comment-page-1/#comment-142173 Darren Wed, 03 Jan 2007 20:37:03 +0000 http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/#comment-142173 Chris, Nice work. Enjoyed your thoughts. I was interested in what you might be thinking about the latest "flog" incident with Sony and Zipatoni the other day (like how I know about some of this lingo now.. ;) ? ) Anyway, I agree that social media represents a great way to reach our audiences, but I'm concerned about these incidents. I know people who feel blogs are untrustworthy because you "never know who is behind the mask". So...with these stories in local dailies, and an apparent learning curve associated with the blogosphere (as you have called it)...what chance do we have right now? Reaching new audiences appears bleak when many people (in my opinion) do not trust, and are also scared of, social media. Will time heal these problems or create new ones? I trust your wisdom... :) Chris,

Nice work. Enjoyed your thoughts. I was interested in what you might be thinking about the latest “flog” incident with Sony and Zipatoni the other day (like how I know about some of this lingo now.. ;) ? ) Anyway, I agree that social media represents a great way to reach our audiences, but I’m concerned about these incidents. I know people who feel blogs are untrustworthy because you “never know who is behind the mask”. So…with these stories in local dailies, and an apparent learning curve associated with the blogosphere (as you have called it)…what chance do we have right now? Reaching new audiences appears bleak when many people (in my opinion) do not trust, and are also scared of, social media. Will time heal these problems or create new ones? I trust your wisdom… :)

]]> By: Francis Wooby http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/comment-page-1/#comment-140576 Francis Wooby Sun, 31 Dec 2006 12:24:15 +0000 http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/#comment-140576 Great stuff, Chris! I'm looking forward to reading more. Great stuff, Chris! I’m looking forward to reading more.

]]> By: Simon - What's Social Networking? http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/comment-page-1/#comment-140249 Simon - What's Social Networking? Sat, 30 Dec 2006 05:33:32 +0000 http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/#comment-140249 Cool stuff guys - The Internet and Internet marketing is all about PR Cool stuff guys – The Internet and Internet marketing is all about PR

]]> By: Chris Clarke http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/comment-page-1/#comment-140166 Chris Clarke Fri, 29 Dec 2006 18:39:36 +0000 http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/#comment-140166 Thanks Arry, I'm about to check that link out now! Adam, thanks for the comment. I haven't heard of KTec's campaign (or KTec, for that matter) but online communities are where PR people should go next. We've pitched ourselves into oblivion to the media. Why not go straight to the audience we're trying to reach? And good move on moving the uvprsa chapter website to a blog - it's the simplest content management system out there, and it gives members the opportunity to interact with the site's material. What could be better? Thanks Arry, I’m about to check that link out now!

Adam, thanks for the comment. I haven’t heard of KTec’s campaign (or KTec, for that matter) but online communities are where PR people should go next. We’ve pitched ourselves into oblivion to the media. Why not go straight to the audience we’re trying to reach? And good move on moving the uvprsa chapter website to a blog – it’s the simplest content management system out there, and it gives members the opportunity to interact with the site’s material. What could be better?

]]> By: Adam Torkildson http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/comment-page-1/#comment-140164 Adam Torkildson Fri, 29 Dec 2006 18:29:24 +0000 http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/#comment-140164 Hey Chris, you sound like you are just about in my position. However, I live in Utah, and am going to be graduating next semester. I am 23(sorry if this looks like I'm making a pass at you, I am hetero, just had our first baby etc...) and have some offers from people in the PR industry here who are interested in offering their clients social media exposure. I am the webmaster for the local PRSA chapter, http://uvprsa.org and I built the site using Wordpress, and have been blogging since March of 2006. I am interested to know what you think about using social sites like youtube and metacafe for exposure, like KTec did with their "Will it blend" campaign? The CEO of KTEC is actually living 2 miles from my home, and is speaking at our next PRSA workshop. I have a few videos up on youtube, google video, metacafe, and broadcaster.com, all trying to promote my PR firm. Hey Chris,
you sound like you are just about in my position. However, I live in Utah, and am going to be graduating next semester. I am 23(sorry if this looks like I’m making a pass at you, I am hetero, just had our first baby etc…) and have some offers from people in the PR industry here who are interested in offering their clients social media exposure. I am the webmaster for the local PRSA chapter, http://uvprsa.org and I built the site using WordPress, and have been blogging since March of 2006. I am interested to know what you think about using social sites like youtube and metacafe for exposure, like KTec did with their “Will it blend” campaign? The CEO of KTEC is actually living 2 miles from my home, and is speaking at our next PRSA workshop. I have a few videos up on youtube, google video, metacafe, and broadcaster.com, all trying to promote my PR firm.

]]> By: Introducing Chris Clarke! at The Blog Herald http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/comment-page-1/#comment-140151 Introducing Chris Clarke! at The Blog Herald Fri, 29 Dec 2006 17:50:08 +0000 http://www.blogherald.com/2006/12/29/pr-means-public-relations-not-press-release/#comment-140151 [...] Blog Herald Updates Dec 29 at 12:48 pm by Tony Hung -The BlogHerald is proud to announce the latter half of our PR covering duo, Chris Clarke!  Chris does a good job of introducing himself over at his first post, but to add a little bit of flavour, Chris is a professional within the public relations community, and currently works at Thornley Fallis Communications, where he began in June of 2006.  He has made appearances at few of the industry’s premier podcasts, such as Across the Sound and For Immediate Release: The Hobson and Holtz Report, two of the industry’s premier podcasts. Every second week Chris will be bringing his own insights to where public relations intersects with social media, and his own experiences as a professional within this rapidly changing industry. [...] [...] Blog Herald Updates Dec 29 at 12:48 pm by Tony Hung -The BlogHerald is proud to announce the latter half of our PR covering duo, Chris Clarke!  Chris does a good job of introducing himself over at his first post, but to add a little bit of flavour, Chris is a professional within the public relations community, and currently works at Thornley Fallis Communications, where he began in June of 2006.  He has made appearances at few of the industry’s premier podcasts, such as Across the Sound and For Immediate Release: The Hobson and Holtz Report, two of the industry’s premier podcasts. Every second week Chris will be bringing his own insights to where public relations intersects with social media, and his own experiences as a professional within this rapidly changing industry. [...]

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