Close to a year ago, Google acquired the blog analytics tool MeasureMap from Jeff Veen of AdaptivePath. Every other blogger was excited of the purchase since Measure Map was really gearing up to be a great blog stats service and with Google taking over the service along with the development team, it would only become better (or so I thought).
Yet, it’s almost a year already and Measure Map is nowhere near what I’ve expected it to be. Actually, there hasn’t been any update on the tool nor have they opened up the service to more bloggers. The only apparent change I’ve noticed is with the server migration of the site. It’s now hosted at a Google Data Center which fortunately made the service more reliable in terms of uptime (before that, users are constantly being greeted with server issue notices). Aside from that, there’s been no word from the team — no email, no notices, not even a blog. Their Google Groups is practically empty and it seems like Veen is busy doing something else at Google.
Had Google not acquired Measure Map, it would have been completely finished by now (as it’s perpetually in Alpha mode for ages). A pity if you ask me considering the kind of tool it’s been. At least, if you compare this to the other analytics tool Google bought (Urchin), there were several improvements and service upgrades with Google Analytics.
Still, I cannot shake the fact that Measure Map seems to have been abandoned. I hope Google will do something about it as I don’t like to see such a great product go to waste.