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	<title>Comments on: If No One Reads What You Write, That&#8217;s Because It Sucks</title>
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	<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/</link>
	<description>The leading source of news covering social media and the blogosphere.</description>
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		<title>By: zenstation . org . mak100</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-189886</link>
		<dc:creator>zenstation . org . mak100</dc:creator>
		<pubDate>Wed, 25 Jul 2007 11:34:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-189886</guid>
		<description>[...] inandığım SOA hakkındaki bloguma ilgilenen herkesi beklerim. Ya da her blogcunun dediği gibi: Kimse okumazsa, ben okurum     toggle(&#039;block-34&#039;); var post_id = 34; var post_title = &quot;~SOA Hakkında Herşey&quot;; var post_date [...]</description>
		<content:encoded><![CDATA[<p>[...] inandığım SOA hakkındaki bloguma ilgilenen herkesi beklerim. Ya da her blogcunun dediği gibi: Kimse okumazsa, ben okurum     toggle(&#8216;block-34&#8242;); var post_id = 34; var post_title = &#8220;~SOA Hakkında Herşey&#8221;; var post_date [...]</p>
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		<title>By: &#187; Belief and open source &#124; Open Source &#124; ZDNet.com</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-185757</link>
		<dc:creator>&#187; Belief and open source &#124; Open Source &#124; ZDNet.com</dc:creator>
		<pubDate>Tue, 22 May 2007 22:41:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-185757</guid>
		<description>[...] Google and the other providers of Internet services also demonstrate the big problem with open source for consumers. They cut prices to zero, but they also take value from our contributions to the Net. (See my tax return for one example out of millions.) [...]</description>
		<content:encoded><![CDATA[<p>[...] Google and the other providers of Internet services also demonstrate the big problem with open source for consumers. They cut prices to zero, but they also take value from our contributions to the Net. (See my tax return for one example out of millions.) [...]</p>
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		<title>By: NXTblog - The blog of NXTbook Media &#187; Blog Archive &#187; Oh Traffic, Oh Traffic - Where For Art Thou?</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-177219</link>
		<dc:creator>NXTblog - The blog of NXTbook Media &#187; Blog Archive &#187; Oh Traffic, Oh Traffic - Where For Art Thou?</dc:creator>
		<pubDate>Wed, 28 Mar 2007 22:36:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-177219</guid>
		<description>[...] One of our favorite bloggers, Scott Karp, has a great post up over at Blogherald titled If No One Reads What You Write, That&#8217;s Because it Sucks. It&#8217;s a great article, looking at the different metrics in play that affect online readership. [...]</description>
		<content:encoded><![CDATA[<p>[...] One of our favorite bloggers, Scott Karp, has a great post up over at Blogherald titled If No One Reads What You Write, That&#8217;s Because it Sucks. It&#8217;s a great article, looking at the different metrics in play that affect online readership. [...]</p>
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		<title>By: Lorelle VanFossen</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-150335</link>
		<dc:creator>Lorelle VanFossen</dc:creator>
		<pubDate>Mon, 22 Jan 2007 23:15:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-150335</guid>
		<description>Do you really think people will actually learn to ignore the &quot;cry wolf&quot; syndrome? Anyone who recently featured a post about the death of Saddam got traffic, whether or not their site had anything to add to the conversation.

I would love to believe that people will tire of the sensational headline. I&#039;m on your side completely. But then...oooh, wait, sorry. I was distracted for a moment. I wanted to slow down and stare at the car crash I just past.

;-)

It&#039;s our job to educate the world, but this one is going to be a tough mountain to jump over.</description>
		<content:encoded><![CDATA[<p>Do you really think people will actually learn to ignore the &#8220;cry wolf&#8221; syndrome? Anyone who recently featured a post about the death of Saddam got traffic, whether or not their site had anything to add to the conversation.</p>
<p>I would love to believe that people will tire of the sensational headline. I&#8217;m on your side completely. But then&#8230;oooh, wait, sorry. I was distracted for a moment. I wanted to slow down and stare at the car crash I just past.</p>
<p>;-)</p>
<p>It&#8217;s our job to educate the world, but this one is going to be a tough mountain to jump over.</p>
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		<title>By: J. Jeffryes</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-149962</link>
		<dc:creator>J. Jeffryes</dc:creator>
		<pubDate>Sun, 21 Jan 2007 17:44:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-149962</guid>
		<description>It&#039;s far simpler, and more complex, than this. 

There are different markets. There will be a market for sensationalistic claptrap, probably a very large market. As more and more of the country gets on the internet and discovers blogs, more of the potential market for blogs will be made up of average people, instead of highly educated technophiles. As we can all see from the sales figures of magazines like People or Vogue, the average person (at least in the U.S.) loves yellow journalism, pandering, and completely vapid puffware.

But there will be a different market for truth. Many of the people that read blogs now won&#039;t keep reading the ones that get dumbed down for the lowest common denominator. The blogs that stick to facts and honesty may not make as much money, but they will make money, and they will attract readers.</description>
		<content:encoded><![CDATA[<p>It&#8217;s far simpler, and more complex, than this. </p>
<p>There are different markets. There will be a market for sensationalistic claptrap, probably a very large market. As more and more of the country gets on the internet and discovers blogs, more of the potential market for blogs will be made up of average people, instead of highly educated technophiles. As we can all see from the sales figures of magazines like People or Vogue, the average person (at least in the U.S.) loves yellow journalism, pandering, and completely vapid puffware.</p>
<p>But there will be a different market for truth. Many of the people that read blogs now won&#8217;t keep reading the ones that get dumbed down for the lowest common denominator. The blogs that stick to facts and honesty may not make as much money, but they will make money, and they will attract readers.</p>
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		<title>By: tish grier</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-149376</link>
		<dc:creator>tish grier</dc:creator>
		<pubDate>Sat, 20 Jan 2007 00:29:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-149376</guid>
		<description>Scott:  get real.  The folks who will make the most money from the whole pay-for-performance thing, esp. at ZDNet, are going to be the ones that have the most authority in their fields--the headlines won&#039;t make a difference.  People will still look for their names...

The next group will be the ones who have the Rubel qualities of personality and implied authority.  

Then there will be the rabble.  Like there is now.  Where it will be who you already work for, not the quality of your writing, that will get you noticed.  

You should have figured out all this by now, my friend.</description>
		<content:encoded><![CDATA[<p>Scott:  get real.  The folks who will make the most money from the whole pay-for-performance thing, esp. at ZDNet, are going to be the ones that have the most authority in their fields&#8211;the headlines won&#8217;t make a difference.  People will still look for their names&#8230;</p>
<p>The next group will be the ones who have the Rubel qualities of personality and implied authority.  </p>
<p>Then there will be the rabble.  Like there is now.  Where it will be who you already work for, not the quality of your writing, that will get you noticed.  </p>
<p>You should have figured out all this by now, my friend.</p>
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		<title>By: Jesse Petersen</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-149206</link>
		<dc:creator>Jesse Petersen</dc:creator>
		<pubDate>Fri, 19 Jan 2007 14:31:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-149206</guid>
		<description>That headline got me to click, because I was laughing. Excellent post.</description>
		<content:encoded><![CDATA[<p>That headline got me to click, because I was laughing. Excellent post.</p>
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		<title>By: David Krug</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-148884</link>
		<dc:creator>David Krug</dc:creator>
		<pubDate>Thu, 18 Jan 2007 19:33:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-148884</guid>
		<description>Lost it long ago Andy.</description>
		<content:encoded><![CDATA[<p>Lost it long ago Andy.</p>
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		<title>By: Andy Merrett</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-148749</link>
		<dc:creator>Andy Merrett</dc:creator>
		<pubDate>Thu, 18 Jan 2007 12:17:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-148749</guid>
		<description>C&#039;mon, sort yourself out David. Anyone would think you&#039;re losing it. Are you? :)</description>
		<content:encoded><![CDATA[<p>C&#8217;mon, sort yourself out David. Anyone would think you&#8217;re losing it. Are you? :)</p>
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		<title>By: David Krug</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-148726</link>
		<dc:creator>David Krug</dc:creator>
		<pubDate>Thu, 18 Jan 2007 11:33:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-148726</guid>
		<description>Good point Liz. :) 

Just kidding seriously. No really. Ok. I&#039;m not really kidding.... Or am I.</description>
		<content:encoded><![CDATA[<p>Good point Liz. :) </p>
<p>Just kidding seriously. No really. Ok. I&#8217;m not really kidding&#8230;. Or am I.</p>
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		<title>By: Liz Strauss</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-148711</link>
		<dc:creator>Liz Strauss</dc:creator>
		<pubDate>Thu, 18 Jan 2007 10:36:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-148711</guid>
		<description>Aw C&#039;mon I&#039;ve written worse headlines.</description>
		<content:encoded><![CDATA[<p>Aw C&#8217;mon I&#8217;ve written worse headlines.</p>
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		<title>By: David Krug</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-148639</link>
		<dc:creator>David Krug</dc:creator>
		<pubDate>Thu, 18 Jan 2007 06:14:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-148639</guid>
		<description>Seriously the worse set of headlines ever invented. That might be worth a link.</description>
		<content:encoded><![CDATA[<p>Seriously the worse set of headlines ever invented. That might be worth a link.</p>
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		<title>By: Brian Clark</title>
		<link>http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/comment-page-1/#comment-148553</link>
		<dc:creator>Brian Clark</dc:creator>
		<pubDate>Thu, 18 Jan 2007 04:45:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/01/18/if-no-one-reads-what-you-write-thats-because-it-sucks/#comment-148553</guid>
		<description>I have to agree... that&#039;s a terrible headline.</description>
		<content:encoded><![CDATA[<p>I have to agree&#8230; that&#8217;s a terrible headline.</p>
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