Comments on: The “New” News Release http://www.blogherald.com/2007/02/02/the-new-news-release/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 02:30:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Does PR need media relations? at The Blog Herald http://www.blogherald.com/2007/02/02/the-new-news-release/comment-page-1/#comment-167715 Does PR need media relations? at The Blog Herald Fri, 16 Feb 2007 16:00:10 +0000 http://www.blogherald.com/2007/02/02/the-new-news-release/#comment-167715 [...] Public Relations Feb 16 at 4:00 pm by Ed Lee - In my last posting, about the “New” News Release, I alluded to a sea-change in the job descriptions of the flackus desperandi (PR professional). In the past PR was predominantly “media relations” based – sending spam and harassing journalists. [...] [...] Public Relations Feb 16 at 4:00 pm by Ed Lee – In my last posting, about the “New” News Release, I alluded to a sea-change in the job descriptions of the flackus desperandi (PR professional). In the past PR was predominantly “media relations” based – sending spam and harassing journalists. [...]

]]> By: Ed Lee http://www.blogherald.com/2007/02/02/the-new-news-release/comment-page-1/#comment-158294 Ed Lee Mon, 05 Feb 2007 14:01:52 +0000 http://www.blogherald.com/2007/02/02/the-new-news-release/#comment-158294 Thanks David - definitely agree with your take on the news release as a destination; which is why context is so important! I also agree with Media Miser's trackback that "the so-called “new media news release” also has to be used for what it was intended. If it’s abused, the ‘them again’ attitude will rear its ugly head." Let's use this new tactic in the manner it was intended to be used - all our hard work will be in vain if we just abuse it the way we abused the last iteration. Ed Thanks David – definitely agree with your take on the news release as a destination; which is why context is so important!

I also agree with Media Miser’s trackback that “the so-called “new media news release” also has to be used for what it was intended. If it’s abused, the ‘them again’ attitude will rear its ugly head.”

Let’s use this new tactic in the manner it was intended to be used – all our hard work will be in vain if we just abuse it the way we abused the last iteration.

Ed

]]> By: Blog Herald Column « Blogging Me Blogging You http://www.blogherald.com/2007/02/02/the-new-news-release/comment-page-1/#comment-158283 Blog Herald Column « Blogging Me Blogging You Mon, 05 Feb 2007 13:30:56 +0000 http://www.blogherald.com/2007/02/02/the-new-news-release/#comment-158283 [...] Blog Herald Column February 2nd, 2007 My latest column is up at the Blog Herald. As promised, it’s about the Optimized News Release. I’ve not really gone into anything too contraversial following the “storm in a blog post” between Shel and Stowe but I think it’s a good primer for people who haven’t heard about it before. [...] [...] Blog Herald Column February 2nd, 2007 My latest column is up at the Blog Herald. As promised, it’s about the Optimized News Release. I’ve not really gone into anything too contraversial following the “storm in a blog post” between Shel and Stowe but I think it’s a good primer for people who haven’t heard about it before. [...]

]]> By: Turning News Into Knowledge http://www.blogherald.com/2007/02/02/the-new-news-release/comment-page-1/#comment-158159 Turning News Into Knowledge Mon, 05 Feb 2007 06:24:16 +0000 http://www.blogherald.com/2007/02/02/the-new-news-release/#comment-158159 <strong>All News Releases Must Have A Specific Purpose</strong> It’s funny that even in these days of modern management, PR too often gets caught up in the ‘how broad was our distribution’ rather than ‘how many people were spurred to action.’ In this sense, I don’t think the &#82... All News Releases Must Have A Specific Purpose

It’s funny that even in these days of modern management, PR too often gets caught up in the ‘how broad was our distribution’ rather than ‘how many people were spurred to action.’ In this sense, I don’t think the &#82…

]]> By: David Bradfield http://www.blogherald.com/2007/02/02/the-new-news-release/comment-page-1/#comment-158047 David Bradfield Mon, 05 Feb 2007 01:01:41 +0000 http://www.blogherald.com/2007/02/02/the-new-news-release/#comment-158047 Great post, Ed. I think another important point about the news media release (or NMR as we're calling it at Fleishman-Hillard New York) is that unlike a traditional release which is more of a conduit, the NMR is often more of a destination. Many of our NMRs get as many views as some publications and often rank well on sites such as Google News and Yahoo News. We're starting to see so many flavors and styles of NMRs emerge. It's an exciting and creative time for communication professionals! Great post, Ed. I think another important point about the news media release (or NMR as we’re calling it at Fleishman-Hillard New York) is that unlike a traditional release which is more of a conduit, the NMR is often more of a destination. Many of our NMRs get as many views as some publications and often rank well on sites such as Google News and Yahoo News. We’re starting to see so many flavors and styles of NMRs emerge. It’s an exciting and creative time for communication professionals!

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