Comments on: What Gets You Worked Up Enough To Blog About It? http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 09:18:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: john cass http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/comment-page-1/#comment-160029 john cass Thu, 08 Feb 2007 04:23:36 +0000 http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/#comment-160029 Maybe we should turn David's comment on its head, what if some companies enter the conversation to be influenced by their customers? After isn't that what marketing is really all about understanding what your customer's needs and wants are? In researching Macromedia a few years ago for a study, it quickly became apparent from chatting with product managers that blogging was a way to use marketing to build better products. Yet in the process of getting feedback and to helping to build a better product, customers turned from being just customers to become evangelists for Macromedia. Companies might want to influence others to buy, but really unless companies understand that the real results in online conversations come from listening to the customer and allowing their participation in product development they will not really garner the full benefits of revolutionary ideas expressed in book such as the cluetrain manifesto. Maybe we should turn David’s comment on its head, what if some companies enter the conversation to be influenced by their customers? After isn’t that what marketing is really all about understanding what your customer’s needs and wants are?

In researching Macromedia a few years ago for a study, it quickly became apparent from chatting with product managers that blogging was a way to use marketing to build better products. Yet in the process of getting feedback and to helping to build a better product, customers turned from being just customers to become evangelists for Macromedia. Companies might want to influence others to buy, but really unless companies understand that the real results in online conversations come from listening to the customer and allowing their participation in product development they will not really garner the full benefits of revolutionary ideas expressed in book such as the cluetrain manifesto.

]]> By: Scott Karp http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/comment-page-1/#comment-159979 Scott Karp Thu, 08 Feb 2007 03:06:43 +0000 http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/#comment-159979 Lorelle, excellent point on the flip side of the coin. I wanted to do a long rant on all of the topics above, but realized none of them would be appropriate for the Blog Herald, at least not in depth, so this was my fix, for this week at least. That said, I think blogging gives licenses to change it up once and a while and surprise readers -- as long as you don't abuse the privilege Lorelle, excellent point on the flip side of the coin. I wanted to do a long rant on all of the topics above, but realized none of them would be appropriate for the Blog Herald, at least not in depth, so this was my fix, for this week at least. That said, I think blogging gives licenses to change it up once and a while and surprise readers — as long as you don’t abuse the privilege

]]> By: Lorelle VanFossen http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/comment-page-1/#comment-159946 Lorelle VanFossen Thu, 08 Feb 2007 02:20:54 +0000 http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/#comment-159946 Wow! That's a lot of motivation to get worked up about crammed into a post about trying to get worked up. ;-) I find the bigger challenge is choosing between what really makes me want to rant, and the content my blog needs. Often what I really want to rant about is inappropriate for my blogs. So I have to leave the ranting on those subjects to others. Doesn't stop the want, but it does direct the focus to keep me on track. Wow! That’s a lot of motivation to get worked up about crammed into a post about trying to get worked up. ;-)

I find the bigger challenge is choosing between what really makes me want to rant, and the content my blog needs. Often what I really want to rant about is inappropriate for my blogs. So I have to leave the ranting on those subjects to others. Doesn’t stop the want, but it does direct the focus to keep me on track.

]]> By: Blog Herald Column: What Gets You Worked Up Enough To Blog About It? » Publishing 2.0 http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/comment-page-1/#comment-159899 Blog Herald Column: What Gets You Worked Up Enough To Blog About It? » Publishing 2.0 Thu, 08 Feb 2007 00:53:44 +0000 http://www.blogherald.com/2007/02/07/what-gets-you-worked-up-enough-to-blog-about-it/#comment-159899 [...] What Gets You Worked Up Enough To Blog About It? Writing this weekly column for the Blog Herald has been a new challenge for me — I’m not used to blogging “on demand.” On my own blog, Publishing 2.0, I just waiting until something gets me sufficiently worked up that the blog post practically writes itself. Because of that dynamic, I also have a pile of unfinished posts that just petered out — if the momentum runs out, I typically find the post wasn’t worthwhile anyway. I’ve also gone days without posting because nothing got me sufficiently worked up (in the old days they used to call it writers block). [...] [...] What Gets You Worked Up Enough To Blog About It? Writing this weekly column for the Blog Herald has been a new challenge for me — I’m not used to blogging “on demand.” On my own blog, Publishing 2.0, I just waiting until something gets me sufficiently worked up that the blog post practically writes itself. Because of that dynamic, I also have a pile of unfinished posts that just petered out — if the momentum runs out, I typically find the post wasn’t worthwhile anyway. I’ve also gone days without posting because nothing got me sufficiently worked up (in the old days they used to call it writers block). [...]

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