Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary of The Washington Post Company, today announced that Lufthansa, one of the world’s leading airlines, has signed on as the inaugural advertiser for travel blogs in WPNI’s Sponsored Blogroll program.

The Blogroll program is a unique advertising network that makes it easy for advertisers to buy standard ad units on individual blogs or across different categories of blogs.

“As one of the world’s most innovative airlines, we are especially pleased with the opportunity WPNI’s Blogroll presents to reach the young, affluent audience that participates in the blogosphere,” said Marcus Casey, Director of Marketing and Customer Relations for Lufthansa.

We can only hope that this service from WPNI flies like Lufthansa.