Comments on: Can Brands Really Compete As Content Creators? http://www.blogherald.com/2007/02/26/can-brands-really-compete-as-content-creators/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 09:18:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: LonelyBloggers http://www.blogherald.com/2007/02/26/can-brands-really-compete-as-content-creators/comment-page-1/#comment-170511 LonelyBloggers Tue, 27 Feb 2007 15:03:57 +0000 http://www.blogherald.com/2007/02/26/can-brands-really-compete-as-content-creators/#comment-170511 I'm not sure that brands are trying to compete as content creators, but more so companies are using things like viral video to open up new distribution channels and get their product seen by a younger, hipper demographic. Whether you create content yourself, or allow your members to create content for you, it makes for an engaging brand experience.. I’m not sure that brands are trying to compete as content creators, but more so companies are using things like viral video to open up new distribution channels and get their product seen by a younger, hipper demographic.

Whether you create content yourself, or allow your members to create content for you, it makes for an engaging brand experience..

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