WPNI launches ad-supported video channels

Filed as General on February 27, 2007 7:25 pm

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Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary of The Washington Post Company and Brightcove, announced a corporate-wide partnership that enables WPNI to launch ad-supported Internet video channels across its website properties.

Washingtonpost.com’s Internet video channels will feature daily newscasts from the Washington Post’s award winning journalists, exclusive news documentaries, and international coverage. Newsweek.com and the online magazine Slate already have launched ad-supported Internet video channels using the Brightcove Internet TV service.

“Internet video is central to the rich, multimedia storytelling our readers have come to expect from our online news sites,” said Caroline Little, CEO and Publisher, WPNI “With Brightcove, WPNI has been able to quickly expand the distribution of our Emmy-winning video programming, answering consumer demand and opening the door to new revenue opportunities through Internet video advertising.”

“We are excited to be working with WPNI, a media company that represents some of the most widely recognized and well respected news brands in the world,” said Jeremy Allaire, chairman and chief executive officer, Brightcove. “WPNI has taken full advantage of Brightcove to launch exciting new Internet video experiences for their popular websites, while expanding online audiences through syndication to website affiliates.”

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