BlogCatalog wants you to pay to boost traffic

Filed as News on March 1, 2007 5:10 pm

BlogCatalog announced that it has created a paid results product for bloggers to boost traffic. The new system provides bloggers with the ability to pay for premium spots in BlogCatalog’s category search results.

“For bloggers and website owners, traffic is the life-blood of their online existence,” says Tony Berkman director of BlogCatalog’s future vision group. “Because it isn’t always easy for blogs to get traffic, BlogCatalog’s mission is to drive quality, volume traffic to our subscribers. In order to get quality traffic, though, we clearly get that BlogCatalog has to serve up highly relevant search results. The formula is simple. The more relevant the results, the more traffic we can drive to bloggers.”

The team at BlogCatalog believes that paid search results are a terrific value to new bloggers and those bloggers who have struggled getting traffic to their blog. The system enables bloggers to quickly gain great exposure. And because premium paid placements only show up in relevant category results it means that people are more likely to click through to a premium placed blog. What this really means to bloggers is that BlogCatalog now hands them an opportunity to easily and effectively showcase their blogs to their ideal audience.

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