The adoption of social media technology by mainstream media organizations continued as Pluck Corporation announced that USA Today has incorporated Pluck SiteLife and Pluck BlogBurst into its newly redesigned USAToday.com site.
Pluck BlogBurst and SiteLife solutions are designed to help publishers actively engage readers and greatly expand open content offerings to build online audiences. Pluck SiteLife helps publishers solicit audience interaction and gather reactions related to their site content through an integrated social media platform that plugs easily into branded digital properties. Pluck SiteLife includes reader blogs, photo sharing, content ratings, reader comments, personas, forums and more. Pluck BlogBurst is the world’s largest blog syndication network, with more than 3,400 top-tier blogs serving a vast breadth of content to major news outlets, magazines and broadcast networks worldwide.
“Our readers are always looking for new ways to engage more directly in discussions on news items of interest,” said Jeff Webber, Senior Vice President and Publisher, USAToday.com. “The new USAToday.com builds on the strengths and brand legacy of USA Today – capturing the national conversation and tapping into the pulse of the nation. Our relationship with Pluck has enabled us to integrate social media tools throughout the site, creating a powerful combination of content and community to engage and inform our readers.”