Dow Jones & Company and IAC announced the formation of a joint venture to create a new personal finance Internet business targeting the broad Web-savvy audience. The partnership will launch a community-driven Web site using the personal finance content of The Wall Street Journal, MarketWatch and other Dow Jones products and the marketing and technology expertise of IAC’s businesses, including Ask.com and LendingTree.

“This venture combines the power of IAC marketing, distribution and technology with the credibility and relevance of Dow Jones’ brands, content and editorial expertise to create a place where consumers can learn, interact and make the most of their financial resources,” said Rich Zannino, CEO of Dow Jones. “The site will help consumers thrive as they progress in their careers and lives.”

“People everywhere are looking for modern and easy-to-use tools to help them in their personal financial life. A personal finance service that combines social media with the credibility of leading editorial brands in an Internet site driven by smart technology is a great idea and a natural extension of IAC’s strategy to serve consumers in sectors being transformed by the Internet,” said Barry Diller, chairman and CEO of IAC.