Comments on: Don’t Read Our Blogs – Play Games on Our Blogs http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 06:52:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Geen verschil tussen virtuele en werkelijke wereld - Frankwatching http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/comment-page-1/#comment-287623 Geen verschil tussen virtuele en werkelijke wereld - Frankwatching Wed, 12 Dec 2007 00:38:59 +0000 http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/#comment-287623 [...] nam bijvoorbeeld Massive over en Google nam Adscape Media over. Google geeft hierbij aan als reden: ‘In-game advertising is an area where we believe Google could add a lot of value to users, [...] [...] nam bijvoorbeeld Massive over en Google nam Adscape Media over. Google geeft hierbij aan als reden: ‘In-game advertising is an area where we believe Google could add a lot of value to users, [...]

]]> By: Joost Schuur http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/comment-page-1/#comment-175682 Joost Schuur Wed, 21 Mar 2007 05:07:02 +0000 http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/#comment-175682 The traditional model for in-game ad providers has been to display ads in-game, usually on in-game billboards or posters that integrate into the game landscape. The tech provided by these middleware companies handles rotating out of ads, tracking exposure and targeting via geo IP. It's hard to tell what Adscape specifically will do under Google, because frankly, they were the smallest of the bunch and hadn't really closed a lot of deals with game publishers to get their tech into titles. The publishers mentioned here are game publishers, not content publishers in the blog sense. The incentive for advertisers is to reach people while they play video games and not just while they surf the web. Check out this <a href="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070320005246&newsLang=en" rel="nofollow">recent press release from IGA</a>. The traditional model for in-game ad providers has been to display ads in-game, usually on in-game billboards or posters that integrate into the game landscape. The tech provided by these middleware companies handles rotating out of ads, tracking exposure and targeting via geo IP.

It’s hard to tell what Adscape specifically will do under Google, because frankly, they were the smallest of the bunch and hadn’t really closed a lot of deals with game publishers to get their tech into titles.

The publishers mentioned here are game publishers, not content publishers in the blog sense. The incentive for advertisers is to reach people while they play video games and not just while they surf the web. Check out this recent press release from IGA.

]]> By: Lorelle VanFossen http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/comment-page-1/#comment-175594 Lorelle VanFossen Tue, 20 Mar 2007 23:01:42 +0000 http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/#comment-175594 So you are saying that Google bought Adscape to help finance and support the game industry by putting advertising "inside" of games and not use games in web advertising to generate income and attention to products and services? The press release clearly states: "Adscape Media’s technology and talented team are a great addition to Google’s current advertising solutions for advertisers and publishers." Google advertising solutions are web-based, right? Helping advertisers get ad coverage through blogs, websites, etc.? So you are saying that Google bought Adscape to help finance and support the game industry by putting advertising “inside” of games and not use games in web advertising to generate income and attention to products and services?

The press release clearly states: “Adscape Media’s technology and talented team are a great addition to Google’s current advertising solutions for advertisers and publishers.” Google advertising solutions are web-based, right? Helping advertisers get ad coverage through blogs, websites, etc.?

]]> By: Joost Schuur http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/comment-page-1/#comment-175483 Joost Schuur Tue, 20 Mar 2007 18:59:41 +0000 http://www.blogherald.com/2007/03/20/dont-read-our-blogs-play-games-on-our-blogs/#comment-175483 Lorelle, in-game advertising middleware providers like Adscape and the more established (read: more ad & publisher clients) Massive Inc., IGA Worldwide and Double Fusion help subsidize the increasingly expensive PC and console video game development process by offering new methods of financing. The model here is for ad clients to give more money to developers/publishers for primarily full size games that aren't web based or run in a browser. So this isn't in the context of 'games that are played on a blog' at all. It's about capturing eyeballs of people playing Xbox, Playstation and other console titles as well as full screen PC titles. They're not talking about making more advanced 'shoot the monkey' ad banners here. Lorelle, in-game advertising middleware providers like Adscape and the more established (read: more ad & publisher clients) Massive Inc., IGA Worldwide and Double Fusion help subsidize the increasingly expensive PC and console video game development process by offering new methods of financing. The model here is for ad clients to give more money to developers/publishers for primarily full size games that aren’t web based or run in a browser.

So this isn’t in the context of ‘games that are played on a blog’ at all. It’s about capturing eyeballs of people playing Xbox, Playstation and other console titles as well as full screen PC titles. They’re not talking about making more advanced ‘shoot the monkey’ ad banners here.

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