Travel Ad Network introduces video ad platform via LonelyPlanet.tv
by Minic Rivera
April 9, 2007
Travel Ad Network, is integrating video advertising with site content on its 50-site network starting with Lonely Planet‘s online video site. Travel Ad Network is serving pre-roll video ads to monetize the content.
“Our mission is to help travel sites in our network generate new revenue from advertisers who want to take advantage of the increasing number of video views,” said Cree Lawson, CEO of Travel Ad Network.
While the ad network has served in-banner video for a variety of advertisers in the past, this is the first time the network has introduced an integrated video product.