Joost, the world’s first broadcast-quality Internet television service, announced that it has signed 32 leading companies from around the world as advertising launch partners. Talk about The Coca Cola Company, HP, Intel, Nike, Microsoft, Warner Bros, among others. The launch is expected this Spring.

“The industry response to Joost has been overwhelming, as is evidenced by the caliber of our launch partners,” said Nick Loria, senior vice president of global advertising, Joost. “Online video distribution is becoming an increasingly competitive medium for advertisers, and Joost delivers a distinct environment: the ability to micro-target audiences with new and unique ads during professionally-produced programming.”

“Joost has attracted partners from every major brand category because we offer an advertising platform that is similar to TV, with high-quality programming; and we’re providing unparalleled user statistics and insights, as well as an unmatched level of interactivity, targetability and measurability,” said David Clark, executive vice president of global advertising, Joost.