Comments on: Micro-Marketing http://www.blogherald.com/2007/05/11/micro-marketing/ The leading source of news covering social media and the blogosphere. Sun, 12 Feb 2012 21:12:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Incrementally Marketing an Open Source Product Launch to Win Your First Customers (by Sandro Groganz, Open Source Marketing Consultant) http://www.blogherald.com/2007/05/11/micro-marketing/comment-page-1/#comment-425703 Incrementally Marketing an Open Source Product Launch to Win Your First Customers (by Sandro Groganz, Open Source Marketing Consultant) Fri, 25 Apr 2008 08:04:19 +0000 http://www.blogherald.com/2007/05/11/micro-marketing/#comment-425703 [...] had the idea of building it. The openness of the Open Source development model allows low budget micro-marketing on the internet to build an ecosystem with emerging sales leads even before the product is ready [...] [...] had the idea of building it. The openness of the Open Source development model allows low budget micro-marketing on the internet to build an ecosystem with emerging sales leads even before the product is ready [...]

]]> By: fresh wordpress installation » links for 2007-05-12 http://www.blogherald.com/2007/05/11/micro-marketing/comment-page-1/#comment-185226 fresh wordpress installation » links for 2007-05-12 Wed, 16 May 2007 17:06:09 +0000 http://www.blogherald.com/2007/05/11/micro-marketing/#comment-185226 [...] Micro-Marketing at The Blog Herald “Consumers now get their information in a new way that doesn’t fit into the traditional media landscape and are finding that information in new ways” (tags: Marketing Media PR) [...] [...] Micro-Marketing at The Blog Herald “Consumers now get their information in a new way that doesn’t fit into the traditional media landscape and are finding that information in new ways” (tags: Marketing Media PR) [...]

]]> By: Nick http://www.blogherald.com/2007/05/11/micro-marketing/comment-page-1/#comment-184575 Nick Mon, 14 May 2007 19:44:29 +0000 http://www.blogherald.com/2007/05/11/micro-marketing/#comment-184575 Love the article. Now more than ever if you are a marketing professional you have to manage a wide number of communication channels. Not only do you have to manage the mean post from the guy down the road attacking you but you also have to manage your own out bound communication across all media types. The media channels now are so fragmented and your areas of customer touchpoints are so disparate a consistent message is almost impossible. I look at Microsoft as an example. Boring advertising, screwed up packaging then every so often they do something interesting like the stuosborn show - an attempt to be entertaining while communicating their message. For a company as much maligned as them they still try to do something cool. Love the article. Now more than ever if you are a marketing professional you have to manage a wide number of communication channels. Not only do you have to manage the mean post from the guy down the road attacking you but you also have to manage your own out bound communication across all media types. The media channels now are so fragmented and your areas of customer touchpoints are so disparate a consistent message is almost impossible. I look at Microsoft as an example. Boring advertising, screwed up packaging then every so often they do something interesting like the stuosborn show – an attempt to be entertaining while communicating their message. For a company as much maligned as them they still try to do something cool.

]]> By: links for 2007-05-14 | tutesuite | adventures in social media http://www.blogherald.com/2007/05/11/micro-marketing/comment-page-1/#comment-184547 links for 2007-05-14 | tutesuite | adventures in social media Mon, 14 May 2007 08:25:54 +0000 http://www.blogherald.com/2007/05/11/micro-marketing/#comment-184547 [...] Micro-Marketing at The Blog Herald Web 2.0 enabling micro-marketing (tags: marketing, web2.0, blogging ; blogs) [...] [...] Micro-Marketing at The Blog Herald Web 2.0 enabling micro-marketing (tags: marketing, web2.0, blogging ; blogs) [...]

]]> By: Valeria Maltoni http://www.blogherald.com/2007/05/11/micro-marketing/comment-page-1/#comment-184530 Valeria Maltoni Sun, 13 May 2007 21:17:41 +0000 http://www.blogherald.com/2007/05/11/micro-marketing/#comment-184530 Ed: Good post, thank you. More than convincing, marketing and PR are about inviting people to the conversation with your brands. The conversation is not only important to build Google juice, it is also important for share of mind, relationships and sales. Ed:

Good post, thank you. More than convincing, marketing and PR are about inviting people to the conversation with your brands. The conversation is not only important to build Google juice, it is also important for share of mind, relationships and sales.

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