BlogCatalog employs social media to raise funds for non-profits

Filed as News on May 26, 2007 8:53 am

BlogCatalog.com is launching a social awareness campaign to benefit DonorsChoose.org on May 28. The campaign asks directory members to write about DonorsChoose.org and raise funds for the non-profit organization.

DonorsChoose.org is a non-profit Web site that brings teachers and donors together to fund specific student projects that range from “Magical Math Centers” ($200) to “Cooking Across the Curriculum” ($1,100). Any individual can search teacher proposals and fund specific projects, which are tax deductible.

We’ve asked our directory members to provide a specific link in their post so we can track the success of our program, but anyone can participate
“Internet social networks from MySpace to Facebook are receiving a ton of media and Internet attention, but we have yet to see an online social community come together to raise funds for a good cause,” said Anthony Berkman, president of BlogCatalog.com.

Berkman’s idea is to challenge directory members to draw attention to and raise funds for this underserved non-profit organization. BlogCatalog.com has set a goal to raise at least $25,000 for DonorsChoose.org, which is a member of the Omidyar Network. The Omidyar Network is a mission-based organization established by eBay founder Pierre Omidyar and his wife, Pam.

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