Two Kinds of People

Filed as Features on June 1, 2007 8:39 am

Maybe you have noticed, too. There tends to be two kinds of people on this planet — those who divide the world into two kinds of people, and those who don’t. This is valid of course also for all sorts of opinions and things beyond people. Let’s stick with the people for a moment, as this will help us understand how people interact with you and your blog.

They can be one and the same and two different paths. Since the blog is an expression of who you are and what you do and think about, let’s start with you. Whether you consider yourself creative and right-brained, or you stand more firmly on analytical and left-brain ground, your world is filled with stories. Some you tell, some you hear. All of them can help you connect with people.

It’s a matter of understanding how to welcome all people so they relate to you and your work — no matter how they see the world and how they came to you and your site. All those relationships have the potential to convert into loyal readers, business partners, work associates, and friends.

The People Who Are Just Checking

People mostly come to your site on purpose. They might have followed a link from another blog. Maybe the link was through a comment you made on a person’s post. In some cases, someone they trust linked to something you have written because they found it interesting. Or maybe one of your loyal readers was talking with a friend and suggested they check out your site.

These visitors are already interested in browsing at least one of your posts and taking a look at your site. There is always the rare occasion in which people find you by chance. What they see depends more on who they are than in what you (and your site) look like than you suspect.

A person may come in, jump on the specific link from the referral site, zoom onto the first post that catches their focus and attention, and take a look at your inventory of links and comments on their way out. Another may come in and take a little bit more time to dig into things. They will follow many links, look at your selection of ‘best posts’ (so make sure you have one) and test the waters by making at least one comment.

The People Who May be Buying

They checked you out, but will they be buying? Before you object by telling me that you are not really selling through your site, consider this. You are selling with your site –- what you’re selling may be ultimately a product (the final site you design/program is a product, for example) or a service. It may be an online or offline offering. Right at first blush and visit, what you’re really selling is a story.

How do you do that? A well crafted about page helps. It doesn’t need to be a long description to be an effective story. Take the author profile I just uploaded at The Blog Herald as an example:

With New World attitude and Italian style, Fast Company expert publisher and Conversation Agent Valeria Maltoni demonstrates her unique talent for synthesizing marketing, public relations, and communications. See how customer relationships are always conversations, and why this knowledge is essential to doing business in the Information Age.

Everything else on the site helps you convey your story, too. And remember that people will judge what they see depending on what they like and how they think. The decisions you make on the look and feel, the content, and the style, will all determine the type of story you’ll be telling about yourself and your work. This is how you start the conversation.

They way you continue it depends on how well you’re listening. That is the piece you can tailor to the two different kinds of visitors: those who seek more proof and information and data, and those who are more comfortable with finding inspirational and quotable thoughts.

The point is that referrals can come via online and offline conversations. People can be of two kinds and minds. In both cases the beginning of a relationship with them depends on the story you craft –- yours alone and yours together.

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  1. By Ian posted on June 1, 2007 at 10:39 am
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    I think it is worth adding that when writing a personal blog, it is important for your blog to a true representation of yourself. If your audience likes what they read, they will build a relationship with you.

    You should not try to sell yourself, you should be yourself.

  2. By Valeria Maltoni posted on June 1, 2007 at 10:52 am
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    Absolutely. I wrote about being yourself in my last post and expanded on it here. You are selling a story, and that needs to be genuine. Blog readers have a bs meter that is well tuned and calibrated.

  3. By Ian posted on June 1, 2007 at 11:43 am
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    Hey Valeria, thanks for the response.

    I still disagree with the point that you should be selling anything (unless you are actually selling something, of course).

    I like to think that when I am telling stories through my personal blog I’m actually telling them to my friends. I can be completely relaxed and be 100% myself. I don’t have to sell anything to my friends, I’m simply telling them my stories.

  4. By Valeria Maltoni posted on June 1, 2007 at 12:01 pm
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    Hello Ian:

    Nice site, BTW. And way interesting to be talking with someone from the UK. Ok, I buy it that there might be situations where you’re not selling, per se. Your friends have already ‘bought’ you in the sense that they connected with you for the person you are. Thank you for launching such an interesting point.

  5. By Andy C posted on June 1, 2007 at 12:10 pm
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    Weird. I always thought the two kinds of people were those who understand binary and those that don’t.

  6. By Valeria Maltoni posted on June 1, 2007 at 12:17 pm
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    Good of you to join in, Andy. I love your non-about page. In the case of your comment, I’m the kind of person who does not get binary.

  7. By Roger Anderson posted on June 1, 2007 at 3:06 pm
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    I always thought that the two kinds of people were “lumpers” and “splitters”. People who are either trying to put things together or take them apart. You can be either depending on the situation or topic.

    I think Valeria, you are a lumper. I mean that is a good way. Or as it is said in Philly, “I don’t mean that in a bad way.” You like to bring people together.

    Me, as a scientist (molecular biology no less) I am a bit of a splitter. I like to figure things out and I find it easier to do when I can take them apart. Except for people, I like bringing people together – I get a charge from crowds. I think that is why I love the Ginza district of Tokyo.

    Ciao for now.

  8. By Ian posted on June 1, 2007 at 5:21 pm
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    Glad you like the site, Valeria.

    I had a funny feeling you would mention friends already being “bought in”. Would you agree that there is an important distinction between people buying into what you say and you selling what you say? Or is this now just semantics? ;0o

  9. By Valeria Maltoni posted on June 1, 2007 at 5:25 pm
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    Roger:

    How neat to call them that — those who sythesize and those who analyze. Thank you for stopping by.

  10. By Valeria Maltoni posted on June 1, 2007 at 5:36 pm
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    Ian: and that is how a connection is forged. You have a window into the way I think by following the way I craft story. People always like to buy, never like to be sold. ;-)

  11. By BlueBerry Pick'n posted on June 1, 2007 at 6:38 pm
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    wise words.
    thank you.

    Spread Love…
    … but wear the Glove!

    BlueBerry Pick’n
    can be found @
    ThisCanadian
    Silent Freedom is Freedom Silenced

  12. By chefjp posted on June 1, 2007 at 10:50 pm
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    I think it’s vital to establish a lasting visit with those folks who visit your site. For many bloggers the big crisis is between financial gain and writing good content. Good content will bring people back again.

  13. By yazılı avatarlar posted on June 2, 2007 at 8:52 am
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    thanx.

  14. By Valeria Maltoni posted on June 2, 2007 at 10:09 am
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    BlueBerry Pick’n — what a fantastic sign on for a person of the many interests. If I had to pick one of your favorites I most relate to it would be “The Usual Suspects”. It shows how we see only what we think we’re seeing from who we are.

    Chef JP — the European influence and eclectic life you’ve led are absolutely fascinating. I find your most interesting thought using food as an invitation to the conversation. I did a post at my blog where I talked about the joys of the palate as a metaphor.

    Yazili Avatarlar — Alas the beautiful Turkish language is not among the ones I speak. You are very welcome.

  15. By Samiha Esha posted on June 3, 2007 at 7:58 am
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    Great Post I like it :)

    wishes,
    Samiha Esha :)

  16. Today's Hot Link !! « Deliberation Of Samiha EshaJune 3, 2007 at 8:05 am
  17. By Valeria Maltoni posted on June 3, 2007 at 9:43 am
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    Hello Samiha, welcome to the conversation and thank you for the link. Your blog radiates with optimism and desire to connect. Keep up the great work.