If you have not been following these post’s please check out Using Contextual Advertising On Your Blog Part I and Using Contextual Advertising On Your Blog Part II. In the last post I discussed when it is time to not use Adsense and try something else for one reason or another. But,another important factor to using contextual advertising on your blog is when to actually place the advertising on your blog.
This is what I mean…
It is key that you don’t make a blog and pile 8 ad ads per page right when you make “found” your blog. Say, for example, you wake up one Saturday morning and decide to write a blog about color t-shirts. You go get a free template, write about this new pink shirt thats becoming a Big Hit, and start doing whatever the hell you do to generate traffic.
After about a week you have been able to “recruit” 4 readers.
You have to options now:
1. Put advertisements on your blog and potentially lose these readers or
2. Keep promoting your blog and virtually blogging for free until you have an appropriate user base.
It is really up to you and how much your rent is :P. When i create a blog I usually wait until my Feedburner reads about 50-100 readers before I risk losing my reader base by adding advertisements. When you reach that point don’t add the standard amount of advertisements, I find its helpful to keep it small and let your readers slowly adapt to ads on the blog.
On another note I want to discuss using YPN (Yahoo Publisher Network) targeting. Although YPN’s targeting is virtually considered a joke I feel it is a necessary topic to blog about due to the fact that some of you will be putting YPN on your blogs. Specifically, targeting. If you don’t use YPN targeting on your computer blog expect to see the most irrelevant advertisements on your blog EVER. Make sure that you do turn on “targeting” in the dashboard, and if nothing else, just target something somewhat related to your blog (they give you very few options on what you can target) and you should expect to see a relevant advertisement every once and a while.
I think I have covered most of my tips and tricks to using contextual advertising on a blog and will summarize about this next time I post.
Harrison Gevirtz blogs at Cpashare.com