Comments on: 3 Reasons Why Blogging *is* Open Source Marketing http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 09:18:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Open source marketing « ‘Cross The Breeze http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-201606 Open source marketing « ‘Cross The Breeze Tue, 04 Sep 2007 09:26:07 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-201606 [...] post that Valeria Maltoni wrote for the Blog Herald was called ”3 reasons why blogging is open source marketing” and the title immediately caught my attention. Valeria might not have been the first to use [...] [...] post that Valeria Maltoni wrote for the Blog Herald was called ”3 reasons why blogging is open source marketing” and the title immediately caught my attention. Valeria might not have been the first to use [...]

]]> By: TISCAR .:. Periodismo -:- Blogs -:- Educación » El Live blogging es un estado http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-190663 TISCAR .:. Periodismo -:- Blogs -:- Educación » El Live blogging es un estado Thu, 02 Aug 2007 09:19:50 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-190663 [...] como dicen en este artículo, la opción del directo no suele ser la mejor: la atención se divide, la oreja está conectada a [...] [...] como dicen en este artículo, la opción del directo no suele ser la mejor: la atención se divide, la oreja está conectada a [...]

]]> By: Anonymous http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-189233 Anonymous Mon, 16 Jul 2007 02:45:28 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-189233 <strong>Blogging Toolbox: 120+ Resources for Bloggers</strong> (* Source: Mashable *) An aspiring blogger can be overwhelmed with the vast amount of resources, tools, and advice for bloggers available on the net. While in no way definitive - there’s simply too much going on in this space... Blogging Toolbox: 120+ Resources for Bloggers

(* Source: Mashable *) An aspiring blogger can be overwhelmed with the vast amount of resources, tools, and advice for bloggers available on the net. While in no way definitive – there’s simply too much going on in this space…

]]> By: Blog News Watch » Blog Archive » Weekly Roundup: Week Ending July 13, 2007 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-189167 Blog News Watch » Blog Archive » Weekly Roundup: Week Ending July 13, 2007 Sat, 14 Jul 2007 01:18:15 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-189167 [...] much needed consumer website - this is a company that knows how to work the web, at least! … The Blog Herald: I always have a hard time picking one article from TBH to plug in these roundups - they usually [...] [...] much needed consumer website – this is a company that knows how to work the web, at least! … The Blog Herald: I always have a hard time picking one article from TBH to plug in these roundups – they usually [...]

]]> By: Valeria Maltoni http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-189159 Valeria Maltoni Fri, 13 Jul 2007 19:38:46 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-189159 Bob: Thank you so much for adding your voice and an important correction to this post. I bought the book on the strength of the conversations I read and participated in (on occasion) at your blog. I know from my experience at your blog that you are a good listener. To the readers of this post: Apologies for citing Mr. Sutton's book as being the direct result of conversations at his blog. The publicity was. Thank you for reading. Bob:

Thank you so much for adding your voice and an important correction to this post.

I bought the book on the strength of the conversations I read and participated in (on occasion) at your blog. I know from my experience at your blog that you are a good listener.

To the readers of this post:

Apologies for citing Mr. Sutton’s book as being the direct result of conversations at his blog. The publicity was. Thank you for reading.

]]> By: Bob Sutton http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-189157 Bob Sutton Fri, 13 Jul 2007 18:38:27 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-189157 Thanks so much for the interesting post. I do, however, have correction about how my book, The No Asshole Rule is described. The success of the book was fueled heavily by attention on other blogs, as well as my own blog. But the fact I wrote the book or it was accepted for publication had nothing to do with blogs -- the main impetus was the e-mail reaction (personal emails sent to me, not blogs) to a short Harvard Business Review article that I published in 2004. I finished the manuscript in May, 2006, and the book had not -- to my knowledge -- been mentioned on any blogs, and blogs had no role. I did start blogging about it and other things in June 2006, and one of the keys to the books success was Guy Kawsaki's early review of the book -- in October of 2006, 4 months before the book appeared. So, yes, blogs were essential to the success, I would say the pattern was: 1. Blog attention 2. Which drove early Amazon sales 3. Which got the traditional press interested 4. Which encouraged traditional book stores to carry it. Finally, I am seeing evidence that publishers are signing bloggers as authors, because as one told me, you can see a lot writing samples that way! Thanks, Bob Thanks so much for the interesting post. I do, however, have correction about how my book, The No Asshole Rule is described. The success of the book was fueled heavily by attention on other blogs, as well as my own blog. But the fact I wrote the book or it was accepted for publication had nothing to do with blogs — the main impetus was the e-mail reaction (personal emails sent to me, not blogs) to a short Harvard Business Review article that I published in 2004. I finished the manuscript in May, 2006, and the book had not — to my knowledge — been mentioned on any blogs, and blogs had no role. I did start blogging about it and other things in June 2006, and one of the keys to the books success was Guy Kawsaki’s early review of the book — in October of 2006, 4 months before the book appeared. So, yes, blogs were essential to the success, I would say the pattern was:

1. Blog attention
2. Which drove early Amazon sales
3. Which got the traditional press interested
4. Which encouraged traditional book stores to carry it.

Finally, I am seeing evidence that publishers are signing bloggers as authors, because as one told me, you can see a lot writing samples that way!

Thanks,

Bob

]]> By: Valeria Maltoni http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-189154 Valeria Maltoni Fri, 13 Jul 2007 18:14:57 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-189154 Thank you, John, for the link. I've enjoyed learning more about your work. Thank you, Adam. Please feel free to loop back with me if you have any questions or want to kick some ideas around. Thank you, John, for the link. I’ve enjoyed learning more about your work.

Thank you, Adam. Please feel free to loop back with me if you have any questions or want to kick some ideas around.

]]> By: Adam Donkus http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-189152 Adam Donkus Fri, 13 Jul 2007 17:59:49 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-189152 You did and awesome job at the conference Valeria, I have a lot of questions and a tremendous amount of blogging material thanks to the session you lead. You did and awesome job at the conference Valeria, I have a lot of questions and a tremendous amount of blogging material thanks to the session you lead.

]]> By: Live Blogging from the BlogPhiladelphia Unconference: Day 2, Morning Session : John Suder http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/comment-page-1/#comment-189150 Live Blogging from the BlogPhiladelphia Unconference: Day 2, Morning Session : John Suder Fri, 13 Jul 2007 17:04:30 +0000 http://www.blogherald.com/2007/07/13/3-reasons-why-blogging-is-open-source-marketing/#comment-189150 [...] Valeria Maltoni (Conversation Agent) presenting ‘Open Source Marketing’. • Marketers need to rethink the role of blogs in business. • Readers become part of your blogs DNA (reading, commenting). • Elevate your comments to a post to create an open source discussion. • Blogging as Relationship Builders – Talk is not Cheap, the Tools are. More on this topic at Blog Herald [...] [...] Valeria Maltoni (Conversation Agent) presenting ‘Open Source Marketing’. • Marketers need to rethink the role of blogs in business. • Readers become part of your blogs DNA (reading, commenting). • Elevate your comments to a post to create an open source discussion. • Blogging as Relationship Builders – Talk is not Cheap, the Tools are. More on this topic at Blog Herald [...]

]]>