When you fill in a blog comment form, what name do you choose?
Most bloggers expect their commenters to use their name, or a pseudonym, though it’s also common for people to use their blog title instead. A few use keywords describing their blog or blog content, though this is becoming more and more frowned upon by many bloggers.
This issue came up at a program I was presenting recently when I was asked, “When it comes to blog comments, when are you your blog and when are you you?”
When it comes to comment forms, are you you, not you, your blog, or your keywords?
There are a lot of things to consider before answering this question.
Are you your blog? Is your blog you and are you your blog? Do you want to be known as you, the person with a blog, or do you want to be known for your blog?
Does your blog title describe you and your blog? If your blog title describes you and your blog, then you are your blog and your blog is you. If it doesn’t, then maybe you should be you when it comes time to comment on a blog, and not be your blog.
Are you your blog’s keywords? Comment spammers and trackback spammers are using keywords in their comment spam name section, but many bloggers are now doing this manually, hoping for some page ranking link juice for their blogs. If you choose to use keywords, are the keywords really you, the commenter, or are they representative of your blog?
There are two questions to answer. When you comment on blogs, who are you? Then answer why.