As a bit of a departure for my posts here I thought I would mention something I have been thinking about as I write posts for The Blog Herald.
You will have noticed this blog is a multi-author blog. In fact it is one of the first blogs to have set a trend that is becoming more common; single author blogs that evolve into multi-author blogs.
What tends to happen is a hard-working blogger will grow a blog to a level of success then bring in new authors to help with the workload. In many cases it is a wise move and I expect before the year is out many more popular blogs to do the same thing. If the alternative is to give up or post very infrequently then most people would agree it is the right thing.
There are many benefits to a multi-author blog:
- Reduced workload
- Safety net for when you are absent
- More ideas, experience and expertise
- Mixture of styles
- Increased posting frequency
- Maximised income
It’s not always the right thing, though. There are some downsides
- Multiple authors who don’t work as a team
- Logistical and management headaches
- How to split revenue and proceeds
- Editorial decisions
- Overlapping topics and duplication of work
- Who is in charge? Who should get credit?
- How is the exit plan affected?
Where it works best is with blogs that have a clear, strong leader and where content and not a personality as the main draw. For example blogs such as this one and Techcrunch. Initially this blog was quite personality-driven but quickly and relatively painlessly moved passed that point.
On the other hand my own blog would be quite difficult to move to a multi-author format. It is named after me for a start, and secondly the blog is partly differentiated by the person behind it.
People do not realise how much a part personalities play in blogging. Even now people credit Brian with all the content on CopyBlogger even though we have been blogging as a team for a little while now.
How to move to a multi-author format
The best way to move from a single author to multiple authors is to test the waters. Invite likely guest posters and see what the reaction is. Over time you can reduce your input from dominant to one of many. While your co-authors are blogging under the title of guest you can still reverse the decision with no lasting harm done.
Have you made the move to a multi-author blog or are you considering such a move? Anyone made the move then reversed the decision? Share your thoughts in the comments …