Comments on: Banks should start blogging, study suggests http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 08:28:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: tetrapak oke http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/comment-page-1/#comment-1104607 tetrapak oke Mon, 24 Aug 2009 02:00:47 +0000 http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/#comment-1104607 <a href="http://www.tp-stainlessequipment.com/" rel="nofollow">I</a> think, that is a good idea. so banker can be made closer to the customer. I think, that is a good idea. so banker can be made closer to the customer.

]]> By: Trends: blogging al cubo, al quadrato, all’ennesima potenza | Stalkk.ed http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/comment-page-1/#comment-201794 Trends: blogging al cubo, al quadrato, all’ennesima potenza | Stalkk.ed Tue, 04 Sep 2007 17:06:11 +0000 http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/#comment-201794 [...] Anche le banche dovrebbero cominciare a bloggare secondo uno studio condotto da Javelin Strategy, diventando in tal modo più orientate al cliente, e costruendo con esso un rapporto di maggiore fiducia veicolato attraverso un proprio weblog. E a tale proposito James Van Dyke, Presidente e Foundatore di Javelin Strategy, sottolinea che “Blogs are quickly becoming vital to many consumers that seek advice or opinions on a variety of topics with a more informal tone. Financial Institutions need to realize that brand management, customer-centricity and loyalty can be strengthened through a blog at relatively little cost, but only if the new rules are understood by established bankers“. Le banche stanno largamente perdendo il controllo sulle discussioni che la blogosfera conduce su di esse, afferma tra le righe lo studio di Javelin Strategy, e meno dell’1% delle istituzioni finanziarie possiede attualmente un blog [via Blog Herald]. [...] [...] Anche le banche dovrebbero cominciare a bloggare secondo uno studio condotto da Javelin Strategy, diventando in tal modo più orientate al cliente, e costruendo con esso un rapporto di maggiore fiducia veicolato attraverso un proprio weblog. E a tale proposito James Van Dyke, Presidente e Foundatore di Javelin Strategy, sottolinea che “Blogs are quickly becoming vital to many consumers that seek advice or opinions on a variety of topics with a more informal tone. Financial Institutions need to realize that brand management, customer-centricity and loyalty can be strengthened through a blog at relatively little cost, but only if the new rules are understood by established bankers“. Le banche stanno largamente perdendo il controllo sulle discussioni che la blogosfera conduce su di esse, afferma tra le righe lo studio di Javelin Strategy, e meno dell’1% delle istituzioni finanziarie possiede attualmente un blog [via Blog Herald]. [...]

]]> By: Stephen Glauser http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/comment-page-1/#comment-193343 Stephen Glauser Wed, 15 Aug 2007 13:37:23 +0000 http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/#comment-193343 While I don't think it's a bad idea, I don't think banks would best benefit from a blog. Especially in reference to younger people. To most young people a bank account is something they have to have, and they don't really care where they have it. Throwing up a blog will invariably turn into something projected for their customers who have a lot of money in their accounts, which in most cases won't be young people. Maybe banks could start offering more in the way of better services for young people, instead of just talking about it. While I don’t think it’s a bad idea, I don’t think banks would best benefit from a blog. Especially in reference to younger people.

To most young people a bank account is something they have to have, and they don’t really care where they have it. Throwing up a blog will invariably turn into something projected for their customers who have a lot of money in their accounts, which in most cases won’t be young people.

Maybe banks could start offering more in the way of better services for young people, instead of just talking about it.

]]> By: Andy Merrett http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/comment-page-1/#comment-193284 Andy Merrett Wed, 15 Aug 2007 08:07:27 +0000 http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/#comment-193284 "John and I were talking the other day over a cappuccino and a bagel, and we thought it'd be great if we could offer our customers a bit more of a personal touch. Oh sure, we know you love our blog because of all the (two) comments we received (we don't want to buy enhancement drugs, by the way, john435), but we wanted to offer you more. So we went to see our mate Tony - he's the manager of our branch and gets a plush office to sit in all day - and we asked him what we might be able to do by way of a promotion. You know what, we've come up with some fantastic financial deals, but we have to pick just one. So let's open it up to a vote. Click on the product you're most interested in, or leave us a comment, and next week we'll run with whatever's most popular - unless we end up not being able to do it because of boring regulations or something. OK, we're off to talk to some customers in our branch now. You really should pop in when you have a moment - we've just opened a Krispy Kreme outlet right next to the ATMs." “John and I were talking the other day over a cappuccino and a bagel, and we thought it’d be great if we could offer our customers a bit more of a personal touch.

Oh sure, we know you love our blog because of all the (two) comments we received (we don’t want to buy enhancement drugs, by the way, john435), but we wanted to offer you more.

So we went to see our mate Tony – he’s the manager of our branch and gets a plush office to sit in all day – and we asked him what we might be able to do by way of a promotion.

You know what, we’ve come up with some fantastic financial deals, but we have to pick just one. So let’s open it up to a vote. Click on the product you’re most interested in, or leave us a comment, and next week we’ll run with whatever’s most popular – unless we end up not being able to do it because of boring regulations or something.

OK, we’re off to talk to some customers in our branch now. You really should pop in when you have a moment – we’ve just opened a Krispy Kreme outlet right next to the ATMs.”

]]> By: J.T Dabbagian http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/comment-page-1/#comment-193269 J.T Dabbagian Wed, 15 Aug 2007 06:24:20 +0000 http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/#comment-193269 Oh yes, I can see it now: We would get splogs all over the place! How's "Myhotbofa.com" for you, or "sexandtheciti.com?" Or maybe "mybankiscool.com!" Totally bad idea! Oh yes, I can see it now: We would get splogs all over the place! How’s “Myhotbofa.com” for you, or “sexandtheciti.com?” Or maybe “mybankiscool.com!” Totally bad idea!

]]> By: Chris http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/comment-page-1/#comment-193258 Chris Wed, 15 Aug 2007 05:24:11 +0000 http://www.blogherald.com/2007/08/14/banks-should-start-blogging-study-suggests/#comment-193258 What is a bank supposed to blog about? Conversational Marketing isn't something you often do with your Banker, is it? What is a bank supposed to blog about? Conversational Marketing isn’t something you often do with your Banker, is it?

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