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	<title>Comments on: What’s Your Brand Essence?</title>
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	<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/</link>
	<description>The leading source of news covering social media and the blogosphere.</description>
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	<item>
		<title>By: here</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-1131941</link>
		<dc:creator>here</dc:creator>
		<pubDate>Fri, 23 Dec 2011 00:21:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-1131941</guid>
		<description>Nice weblog right here! Additionally your website so much up very fast! What host are you using? Can I am getting your affiliate hyperlink in your host? I wish my site loaded up as fast as yours lol</description>
		<content:encoded><![CDATA[<p>Nice weblog right here! Additionally your website so much up very fast! What host are you using? Can I am getting your affiliate hyperlink in your host? I wish my site loaded up as fast as yours lol</p>
]]></content:encoded>
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		<title>By: What is your Blog’s Best Pick-up Line? : The Blog Herald</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-203716</link>
		<dc:creator>What is your Blog’s Best Pick-up Line? : The Blog Herald</dc:creator>
		<pubDate>Fri, 07 Sep 2007 10:41:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-203716</guid>
		<description>[...] our last conversation, we talked about the components of your brand essence. Today we’re putting theory to practice. The content of this exercise is based upon work with [...]</description>
		<content:encoded><![CDATA[<p>[...] our last conversation, we talked about the components of your brand essence. Today we’re putting theory to practice. The content of this exercise is based upon work with [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: dildo</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-197526</link>
		<dc:creator>dildo</dc:creator>
		<pubDate>Tue, 28 Aug 2007 00:02:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-197526</guid>
		<description>I love photographs!</description>
		<content:encoded><![CDATA[<p>I love photographs!</p>
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	<item>
		<title>By: Valeria Maltoni</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-196918</link>
		<dc:creator>Valeria Maltoni</dc:creator>
		<pubDate>Sun, 26 Aug 2007 14:28:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-196918</guid>
		<description>Jaden -- I am hungry just looking at the beautiful photographs of food you have at your site. The whole environment there is so joyful! And when I am at your site I know exactly what I am going to experience. Thank you for joining the conversation.</description>
		<content:encoded><![CDATA[<p>Jaden &#8212; I am hungry just looking at the beautiful photographs of food you have at your site. The whole environment there is so joyful! And when I am at your site I know exactly what I am going to experience. Thank you for joining the conversation.</p>
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	<item>
		<title>By: Nani</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-196879</link>
		<dc:creator>Nani</dc:creator>
		<pubDate>Sun, 26 Aug 2007 11:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-196879</guid>
		<description>it is basically the most important chapter of modern marketing!
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href=&quot;http://www.essay-lab.com/&quot;&gt;Custom essay writing service&lt;/a&gt;	</description>
		<content:encoded><![CDATA[<p>it is basically the most important chapter of modern marketing!<br />
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]]></content:encoded>
	</item>
	<item>
		<title>By: Steamy Kitchen</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-196728</link>
		<dc:creator>Steamy Kitchen</dc:creator>
		<pubDate>Sun, 26 Aug 2007 02:40:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-196728</guid>
		<description>What a great post.  Branding is so incredibly important - esp for food blogs.  There are a gazillion food blogs out there and you want people to remember you for your specific category of food...i.e. baking, french, asian, etc.</description>
		<content:encoded><![CDATA[<p>What a great post.  Branding is so incredibly important &#8211; esp for food blogs.  There are a gazillion food blogs out there and you want people to remember you for your specific category of food&#8230;i.e. baking, french, asian, etc.</p>
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	<item>
		<title>By: Valeria Maltoni</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-196334</link>
		<dc:creator>Valeria Maltoni</dc:creator>
		<pubDate>Fri, 24 Aug 2007 23:48:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-196334</guid>
		<description>Dan -- thank you for adding your expertise to the post. Story is a very important component of branding. If your story is expansive, then you will be expansive. In other words, it determines attitude.

Carolyn -- that takes us to authenticity. It&#039;s become a buzzword these days, yet it is ever elusive.</description>
		<content:encoded><![CDATA[<p>Dan &#8212; thank you for adding your expertise to the post. Story is a very important component of branding. If your story is expansive, then you will be expansive. In other words, it determines attitude.</p>
<p>Carolyn &#8212; that takes us to authenticity. It&#8217;s become a buzzword these days, yet it is ever elusive.</p>
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	<item>
		<title>By: Carolyn</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-196321</link>
		<dc:creator>Carolyn</dc:creator>
		<pubDate>Fri, 24 Aug 2007 21:42:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-196321</guid>
		<description>Showing your brand means showing who you really are, showing your vulnerabilities. Some brands are easier to hide behind. Luckily for me, my story is my brand and my brand is who I am. This way, I don&#039;t have to wonder which &quot;me&quot; I need to be today. Great article.</description>
		<content:encoded><![CDATA[<p>Showing your brand means showing who you really are, showing your vulnerabilities. Some brands are easier to hide behind. Luckily for me, my story is my brand and my brand is who I am. This way, I don&#8217;t have to wonder which &#8220;me&#8221; I need to be today. Great article.</p>
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		<title>By: Dan Schawbel</title>
		<link>http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/comment-page-1/#comment-196280</link>
		<dc:creator>Dan Schawbel</dc:creator>
		<pubDate>Fri, 24 Aug 2007 19:09:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/2007/08/24/what%e2%80%99s-your-brand-essence/#comment-196280</guid>
		<description>Your brand is divided into four main elements:  appearance, personality, competencies and differentiation.  The essense of your brand, as you pointed out, is the story that is created from integrating these elements.</description>
		<content:encoded><![CDATA[<p>Your brand is divided into four main elements:  appearance, personality, competencies and differentiation.  The essense of your brand, as you pointed out, is the story that is created from integrating these elements.</p>
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