A popular article I wrote recently, SEO Tips: Increase Page Rank By Revitalizing Your Old Posts, offered tips on why and how to put some new life into your old posts, thus increasing their value.
Old posts, especially timeless posts, continue to give value to your blog for many years, bringing in new readers and visitors as they discover your blog posts in their searches. The more they are linked to by others, the more likely that post becomes a gateway to your blog, the first impression new visitors see when they walk in the door.
My Tech Talk recently offered a post on helping individuals or businesses learn how to blog and featured my article, Learning About Blogging and How to Blog. I thanked them for the link, then decided to check out the article on my blog. After all, it’d been quite a while since I’d looked.
Thank goodness I checked!
The article was written in 2005 and continues to get a lot of attention through trackbacks and comments today, two years later. It pops in and out of the top 25 most popular posts lists. It is post ID number 31 on my blog, so it came from the earliest days of this blog when I was still running it solely as a test blog for WordPress.com. My blog was called “Lorelle on WordPress” back then because everyone was calling their blog “Mark on WordPress”, “Matt on WordPress”, and whatever your name was on WordPress. The name stuck, as did the blog’s purpose.
I’ve not looked at that post with more than a cursory glance since it was published. Getting so much attention, maybe I should have given it a look over to make sure it was still worthy of that attention sooner, especially since many link to it and it’s a gateway to the first thing people see on my blog. I checked it to to see:
- What it says.
- How it says it.
- If it still says what I want it to say.
- Is it offering good links to other resources on my blog?
- Are the outgoing links still valid?
- What can I do to make it even better?
Here are the steps I took to clean up my old post.