They can’t afford expensive programs for publishing. And they learn as they go. They aren’t paid, and the last one trains the next one. So mistakes and hardships are passed on.

Also, I’ve run across “professional” designers who don’t know anything about styles, even today.

Still, the issue of adding links (and understanding how they work), and WordPress Theme and HTML is knowledge that doesn’t come with print publishers.

There are always easier ways to do everything, but I thought this was an interesting case to write about in this series as those who are experienced at this would pull out the tips and bits they needed to make such a conversion. And those who are novices, like the group I was working with, would see the bigger picture and consider adding a blog to their communication options.

You are right. They “should” have known better. But I’m amazed at what they did accomplish with the little these volunteers knew about what they were doing. Their printed newsletter was really good looking and had great content – as long as you didn’t look under the hood. :D

Any newsletter publisher worth salt knows about styles. You never bold, indent, number, change the font, etc.. You use styles. Just like you use css.

If your document is properly stylized, conversion is straightforward. Heading 1 becomes H1, Strong becomes bold style, etc.

Yehuda