A number of journalists working at the UK’s Guardian newspaper, and at Salon, will begin daily vlogging (video blogging) on Current TV, Al Gore’s integrated TV and web platform.
The Guardian is already well advanced in the use of online media and blogging, and Salon is a well-established online media publication, so it seems like a natural progression into video.
“When we were approached by Current TV we knew that their profile and outlook was highly compatible with the Guardian,” said Emily Bell, director of digital content, Guardian News & Media.
The advantage of partnering with Current TV is that the content will be broadcast on UK cable and satellite TV, packaged for the web, and be used on the content owners’ web sites.
“We are very excited about the partnership and think it will bring our journalism to a wider audience and help us showcase our best blogging talent in a video format,” Bell continued.