As I continue to look around the blogosphere, I see posts almost daily about design, blog design, and sites with great design, and as I gear up to have my own blog, Xfep.com, redesigned, I wonder if it is really important to have a powerful, beautiful or striking design. Isn’t content all that really matters?
I remember back when there was a fair bit of talk about ugly sites doing better with AdSense and certain other advertising programs. In part this was because the usability was a nightmare, and people were more often than not, accidentally clicking on advertisements. These days, as private ad sales begin to make up the bulk of many bloggers incomes, a professional design helps sell the “whole package”.
What I mean is that you can have great content, tons of readers, but if your blog design looks very basic, or amateurish, certain advertisers won’t be a interested in having their brand associated with yours. In a perfect world, the design of your blog wouldn’t matter, especially if you were a great writer, but from what I have seen, it can limit your ability to get to the upper levels of earning potential.
It is strange though, as I go through the process myself of dealing with a redesign while at the same time reminding my readers I have an RSS feed available, and would love them to subscribe. Pushing a redesign through while pushing people to my RSS feed is almost like pushing two opposite non-complimentary goals. Most RSS readers will never see the design, except maybe to check it out when I post about its launch.
I write this post to see what your thoughts are. Does blog design matter to you? What are your favourite blog designs? And do you think that blog designs can limit the earning potential of a blog?
Have your say in the comments below.
Author: David Peralty
A Canadian problogger for over two years, David shares his insights from working on over 5000 posts. Currently employed as the Head of Marketing for Splashpress Media. Check out his personal blog at DavidCubed.com and his blog about his experiences at eXtra for Every Publisher.