Why Blogging is Not About Technology

Filed as Features, Guides on January 18, 2008 11:08 am

RobotI was watching a tutorial video yesterday where the speaker said that “Blogging is a Technology that …”. Oh dear. If he thinks of blogging as a technology then he has missed the point.

Why is it that Pownce has better technology but Twitter has better conversations?

I am a member of both services. Twitter I visit, Pownce I just receive friend invitations. Most people I know say the same.

Of course there are quite a few people who love Pownce, but overall I would say Twitter is gaining more traction, and that is despite the service failure during Macworld (and others).

I have to think that despite all its (many) technological faults, Twitter is where the conversations and interesting people are. Think also of eBay, it looks pretty bad, doesn’t work that great, but buyers go there because that is where the products are, the sellers go because that is where the buyers are. It’s not a technical decision but a human one.

Yes there is a basic level of technology that has to be present, but to think about blogging as a technical rather than social endeavor not only misses the point but dooms your efforts to failure.

Focus on people. That is where the value is.

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  1. Why Blogging is Not About Technology : BlogazineJanuary 18, 2008 at 12:10 pm
  2. By kevin posted on January 18, 2008 at 2:36 pm
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    Blog is about sharing information. I think


    Kevin
    Plenty of Software: Free downloads center
    http://www.plentyofsoft.com

    Reply

  3. By Michael Sync posted on January 18, 2008 at 4:23 pm
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    Blog is about sharing information. I think

    I agreed. ya. it’s about sharing information..

    Reply

  4. By Lorelle VanFossen posted on January 19, 2008 at 6:33 am
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    Absolutely right! I love watching so many new bloggers get so into the gimmicks of a blog – they forget about the rest of the story. Thanks for the reminder. We have to remember that a blog is about the readers and about the interaction.

    Reply

  5. Freelance Writing Jobs » Blog Archive » Weekend Link Love…January 19, 2008 at 2:12 pm
  6. The Blogosphere is Defined By Technology : The Blog HeraldJanuary 21, 2008 at 2:47 pm

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