Mario Lavandeira, better known as flamboyant gossip blogger Perez Hilton, is supposedly in negotiations with Warner Bros. Records. The deal would reward him for discovering new music artists.
Lavandeira has already parlayed his blog into a television show, book, merchandise and now potentially the aforementioned record deal. Which leads me to a question:
Do you want your blog to take you beyond blogging?
For some, simply sharing thoughts on a given subject is enough. But others (this humble blogger included), are hoping to lay the tracks for a mini-media empire. By looking beyond the blog, you not only have the opportunity to reach a larger (and different) audience, but you’ll also have a chance to make a lot more money.
The Hilton record deal appears to be worth $100,000 a year, plus a percentage of music-sale profits.
Now might be a good time to ask yourself what you envision for yourself. Is your blog a vehicle towards greater success? Or is your blog just a blog?