What gives you the right to tell me how to do something? Why should I trust what you have to say about blogging? About politics? About money? About making money with my blog? About fixing cars? About anything? What gives you the right?
As I prepare for the “Biz School of Blogging” program in May at SOBCon, the terms authority blog and authority blogger keeps popping up in the program discussions. Chris Garrett has even helped create the Authority Blogger blog.
The term, authority blogger, was coined a little over a year ago labeling a blogger and their blog as the “authority” on their blog subject, thus making the blogger an expert in their field. Blog branding is the marketing effort to turn your blog into an authority blog through visual and content connections, establishing proof over time of expertise.
Yet, every day I run across bloggers claiming expertise and spewing nonsense – and no one challenges them.
Should they? Should we?