Those who have a selfish attitude and are focused on helping themselves out tend to write the junk blogs. They’re looking to do nothing for anyone and to get tons in return.

Those who are motivated to help others can’t help but generate useful content and that in turn causes people to flock to it.

For example, you look at companies like Southwest Airlines and scratch your head. Why is Southwest Airlines so profitable and consistently receives high customer satisfaction whereas the other airlines are more expensive, less profitable, and receive lower customer service scores?

I read an interview with Colleen Barret and she laughed because she stresses that Southwest Airlines employees always do the kind thing, and that is the spirit behind their customer service. But when she tries to help other airlines by explaining this spirit, they ignore this ethos of kindness and instead try to emulate Southwest’s policy and capital allocation strategies.

Anyway, the point is, focusing on helping people works better than all the other business strategies put together.

Best,
Ayo

Thanks again

People forget that blogging means publishing. And publishing means exposure. And exposure to the public – well, rotten tomatoes can get thrown virtually. :D