7 Types of Comments that Matter

Filed as Features on March 7, 2008 5:56 am

We talked about how comments matter in conversational marketing. While we all acknowledge that time is probably one of the biggest constraints we face, including comments in our social media marketing strategy can make a big difference. Why?

We are more comfortable hiring someone who engaged with us actively. While weak links in networking do help a great deal, direct recommendations and referrals come more readily after some interaction. In that, content in the way you think and articulate your expertise is still king – in the posts and in the comments.

In some cases, building credibility with other bloggers through thoughtful comments can help you launch your social media activities with a bang. People already know about you and your content. This of course works best when you’re willing to give away some ideas for the good of others.

There are 7 types of conversational marketing comments that matter:

Responding to a question in the post. This is pretty obvious, I know. It is however, the easiest way to participate by showing you are listening and are willing to give away information. Have you noticed also how responding to questions is becoming prominent in your LinkedIn Profile?

Adding a thought provoking question of your own. You are showing that you have considered the information provided and are willing to build on the idea by sharing your experience. I’ve seen lots of smart questions asked on Twitter, too — either to begin or extend a conversation that is then captured in a blog post. This is an example of integrated marketing in social media.

Making an open ended statement as additional thought. This is one of the best known forms of solicitation for further thinking and discussion. It works so well because it gives the other party(ies) the opportunity to add more information as you broaden the scope.

Pointing to other resources. Let’s face it, we don’t all have a full research department at out beck and call. When you offer knowledge to others, you not only look good, you build a reservoir of good will in the process.

Extending the conversation to other applications. This will definitely raise your profile with the blogger and all the other readers. And it may establish you as a knowledgeable source. Show them how something could be employed elsewhere. You may raise the question of why give away so many ideas. Trust me, the money is in the implementation. Ideas are free – or they want to be.

Providing an example as a case study. This will highlight the possibility of an interview as part of a subsequent post at that blog. You are establishing yourself as a domain expert in a particular field or for a topic.

Offering to co-author a subsequent post on a topic. It’s a more direct way to go from comment to a blog’s main real estate – the post – without saying you’d like to take over. This is especially useful if you don’t already have a blog of your own but have been very active and generous in the comments to other blogs.

I categorized them as conversational marketing because they show a degree of high involvement and can lead to establishing and deepening a relationship. What other types of comments worked for you?

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  1. By Jeremy Steele posted on March 7, 2008 at 8:49 am
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    It also doesn’t hurt to just be random and funny sometimes… people who write boring/serious comments all the time are… well… boring.

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  2. By Valeria Maltoni posted on March 7, 2008 at 9:15 am
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    Spot on, Jeremy. They say laughter is the shortest route to connecting. And it is a balm to the spirit when we laugh together.

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  3. By sir jorge posted on March 7, 2008 at 11:00 am
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    great post, this is exactly right.

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  4. By Thomas posted on March 7, 2008 at 3:25 pm
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    Excellent in all respects! Cheers :)

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  5. By Nathan Ketsdever posted on March 7, 2008 at 10:06 pm
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    Great post as usual. One of the best posts on comments I’ve seen–perhaps the best.

    I’ll add an 8th to the list. Encouragement. This is especially important for new bloggers. I know the folks in the Nashville blogging community have been awesome in this respect–its one of the fantastic features of our blog community in Music City.

    Perhaps a 9th is the trackback. It has the potential to super-charge the conversation.

    Ok a 10th is to be funny. Serious blogging sometimes be stressful. A little (appropriate) funny can go a long way.

    Again, fantastic post!

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  6. By Valeria Maltoni posted on March 8, 2008 at 11:40 am
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    @Sir Jorge – thank you for joining in.

    @Thomas – hmmm, your link takes me to something promotional. Are you giving back to someone else or taking for you?

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  7. By Valeria Maltoni posted on March 8, 2008 at 11:44 am
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    Nathan:

    It’s always good hearing from you. Tackback does fit on the list fabulously as a separate item. My challenge to those who like to use it is to do so strategically – not to drive traffic away, but to add to the conversation.

    Encouragement and humor can apply to all items on the list, as appropriate. I see them more as attitudes. I’m learning something new about you: it just hit me now – Nashville. What a great place!

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  8. By Todd Jordan posted on March 8, 2008 at 2:21 pm
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    Good article! Now I need the companion article on how to write well to target for those type of comments. :)

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  9. By Valeria Maltoni posted on March 8, 2008 at 5:38 pm
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    Is that a suggestion for a future post? Good to find you here, Tojosan. Hope you’ve been well.

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  10. By Comments_that_Matter posted on March 10, 2008 at 12:02 am
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  11. By Julian Perrera posted on January 11, 2009 at 12:51 pm
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    This the only such post categorizing the type of blog comments and I thank you very much for creating such a post.

    So many bloggers just go around say “nice post” and unfortunately it makes them seem more like spammers than not. In my RSSing duties I come across interesting posts and want to add a comment but at the moment sometimes am not sure if I’m adding to the conversation or taking…

    I will be referring to this list to keep my commenting on track. I stumbled this page: nobody had done so. Another discovered page for me. yay.

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