Bloggers can now earn revenue by placing CBS News revenue-sharing widgets on their Websites. Dubbed the CBS Local Ad Network, the widgets display real-time local headlines (along with a banner ad sold by CBS) from CBS television stations in your area.
The project marks the first major media television network to share revenue with
localized social-media Websites.
CBS is conducting a staggered roll out of the ad network. Currently, it’s available in Boston, Dallas-Fort Worth, San Francisco, Denver and Chicago. It’s expected to hit New York, Los Angeles, Philadelphia and others in the coming weeks.
The big mystery is what percentage of the ad revenue local sites will receive. CBS has yet to announce the cut. This seems to be a trend with ad networks of late. Don’t they realize that this is the part most bloggers care about the most?
Anything beats AdSense, no?
Geo-tagged widgets are not new, but the relationship forming with large media entities and John Q. Blogger certainly is. Let’s hope they offer up a decent enough cut to generate interest.
Learn more at TV Week.