Comments on: The Pain of Switching Brands http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 02:30:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tottenham Live http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-1130528 Tottenham Live Mon, 19 Dec 2011 04:38:54 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-1130528 Hey there. I found your web site by way of Google while searching for a similar topic, your web site came up. It seems to be great. I have bookmarked it in my google bookmarks to visit later. Hey there. I found your web site by way of Google while searching for a similar topic, your web site came up. It seems to be great. I have bookmarked it in my google bookmarks to visit later.

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]]> By: Live Stream http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-1128129 Live Stream Wed, 14 Dec 2011 23:08:42 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-1128129 You made some respectable factors there. I looked on the web for the issue and located most people will go together with together with your website. You made some respectable factors there. I looked on the web for the issue and located most people will go together with together with your website.

]]> By: Live Stream http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-1127301 Live Stream Wed, 14 Dec 2011 09:57:34 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-1127301 I have observed that sensible real estate agents all around you are getting set to FSBO Promotion. They are seeing that it’s more than simply placing a sign in the front property. It’s really concerning building connections with these suppliers who one of these days will become customers. So, after you give your time and energy to helping these retailers go it alone – the “Law connected with Reciprocity” kicks in. Interesting blog post. I have observed that sensible real estate agents all around you are getting set to FSBO Promotion. They are seeing that it’s more than simply placing a sign in the front property. It’s really concerning building connections with these suppliers who one of these days will become customers. So, after you give your time and energy to helping these retailers go it alone – the “Law connected with Reciprocity” kicks in. Interesting blog post.

]]> By: Live Stream http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-1126512 Live Stream Wed, 14 Dec 2011 06:30:21 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-1126512 I’d must check with you here. Which isn’t one thing I usually do! I take pleasure in reading a post that may make people think. Also, thanks for allowing me to comment! I’d must check with you here. Which isn’t one thing I usually do! I take pleasure in reading a post that may make people think. Also, thanks for allowing me to comment!

]]> By: Ayo Ijidakinro http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-369289 Ayo Ijidakinro Thu, 20 Mar 2008 06:57:23 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-369289 It's funny, I was just thinking about this problem today. My current website, Ayo's Website Design, started as a website design company, as you would expect with that name :). However, I have found that discussing the business strategy behind a successful website is more interesting than building them. So now, educational blogging is becoming more of my focus. This leaves me wondering what I should do if I later decide to make a wholesale shift in this direction. Changing my company name and my domain would bring a risk that I lose readers. But I guess you're right. You just have to bite the bullet, do what's best long-run, and hope loyal readers make the move with you. Does anyone have data showing how much of a drop-off they experienced when making a similar move? It’s funny, I was just thinking about this problem today. My current website, Ayo’s Website Design, started as a website design company, as you would expect with that name :).

However, I have found that discussing the business strategy behind a successful website is more interesting than building them. So now, educational blogging is becoming more of my focus.

This leaves me wondering what I should do if I later decide to make a wholesale shift in this direction. Changing my company name and my domain would bring a risk that I lose readers.

But I guess you’re right. You just have to bite the bullet, do what’s best long-run, and hope loyal readers make the move with you.

Does anyone have data showing how much of a drop-off they experienced when making a similar move?

]]> By: Rak-Wholesale.com http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-369085 Rak-Wholesale.com Wed, 19 Mar 2008 15:48:12 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-369085 Actually, in my opinion, a better way would be to expand your brand, rather than switch it.. This could be done by maintaining two separate but complementary sites and directing traffic by plugging your other service in your blogs, newsletters etc.. Although this might take more work, it is a better strategy and would work wonders for getting the new blog/site more (loyal) traffic. Of course, if you opted for a more generic brand or name to begin with, you could easily transition your offerings through your current site... Actually, in my opinion, a better way would be to expand your brand, rather than switch it.. This could be done by maintaining two separate but complementary sites and directing traffic by plugging your other service in your blogs, newsletters etc.. Although this might take more work, it is a better strategy and would work wonders for getting the new blog/site more (loyal) traffic.

Of course, if you opted for a more generic brand or name to begin with, you could easily transition your offerings through your current site…

]]> By: Michael Clark http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-369074 Michael Clark Wed, 19 Mar 2008 15:14:20 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-369074 What do you mean by "Redirect your pages to a new domain?" If you're using WordPress, can't you simply change your "WordPress address" and "Blog address" in your Options page? Shouldn't that automagically 301 all of your old content? What do you mean by “Redirect your pages to a new domain?” If you’re using WordPress, can’t you simply change your “WordPress address” and “Blog address” in your Options page? Shouldn’t that automagically 301 all of your old content?

]]> By: Wendy Piersall http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-369058 Wendy Piersall Wed, 19 Mar 2008 13:42:36 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-369058 Thanks for the mention Chris! I really thought I was just leaving dads out in my initial brand - turns out I have a pretty vocal group of non-parents who want to be 'included' when I rename things. I kid of felt like I opened up a can of worms by the end of the day yesterday when I first posted that branding article. Today I'm feeling a little better about tackling this project and doing it right. I certainly did find that you can't rebrand in a week. My bad. :) Thanks for the mention Chris! I really thought I was just leaving dads out in my initial brand – turns out I have a pretty vocal group of non-parents who want to be ‘included’ when I rename things. I kid of felt like I opened up a can of worms by the end of the day yesterday when I first posted that branding article. Today I’m feeling a little better about tackling this project and doing it right.

I certainly did find that you can’t rebrand in a week. My bad. :)

]]> By: Making Money Online http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/comment-page-1/#comment-369049 Making Money Online Wed, 19 Mar 2008 13:11:00 +0000 http://www.blogherald.com/2008/03/19/the-pain-of-switching-brands/#comment-369049 That's really interesting... I'd never thought about something like that before. Thanks! That’s really interesting… I’d never thought about something like that before. Thanks!

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