Comments on: Transfer Equity from Your Current Brand to the Next http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 09:18:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Valeria Maltoni http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/comment-page-1/#comment-371423 Valeria Maltoni Tue, 25 Mar 2008 03:05:22 +0000 http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/#comment-371423 Over the years I developed new brand extensions as well as have taken mature brands to the next level. It is something I am deeply passionate about - and might I add good at? From what I have seen, you are doing many things right, Wendy. Of course you should be nervous, this is your baby! I'm thinking that community rallies around the essence you were able to infuse into that brand. We had a similar thing going with Fast Company readers' network in Philadelphia. I eventually had to fade into the background (as hard as that might seem to conceive) to allow other leaders to emerge. Keep up the great work. Over the years I developed new brand extensions as well as have taken mature brands to the next level. It is something I am deeply passionate about – and might I add good at?

From what I have seen, you are doing many things right, Wendy. Of course you should be nervous, this is your baby! I’m thinking that community rallies around the essence you were able to infuse into that brand. We had a similar thing going with Fast Company readers’ network in Philadelphia. I eventually had to fade into the background (as hard as that might seem to conceive) to allow other leaders to emerge. Keep up the great work.

]]> By: Wendy Piersall http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/comment-page-1/#comment-371278 Wendy Piersall Mon, 24 Mar 2008 17:51:28 +0000 http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/#comment-371278 What excellent points Valeria! Since eMoms was founded as a hobby blog, I never knew it would become my business. Nor could I *ever* have predicted how it would evolve into what it is today. Great example about Aaron/Techosailor. I'm known so well as eMom - but the site has grown so much, and it's not all about me or even my brand anymore. It's really about the community that has developed around the content. I'm quite nervous about the transition, but also excited to bring the whole site up to a higher level. And you can bet your butt I'll be EVERYWHERE to help transition the brand from the old to the new! What excellent points Valeria! Since eMoms was founded as a hobby blog, I never knew it would become my business. Nor could I *ever* have predicted how it would evolve into what it is today.

Great example about Aaron/Techosailor. I’m known so well as eMom – but the site has grown so much, and it’s not all about me or even my brand anymore. It’s really about the community that has developed around the content.

I’m quite nervous about the transition, but also excited to bring the whole site up to a higher level. And you can bet your butt I’ll be EVERYWHERE to help transition the brand from the old to the new!

]]> By: Valeria Maltoni http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/comment-page-1/#comment-370301 Valeria Maltoni Sat, 22 Mar 2008 16:29:34 +0000 http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/#comment-370301 Ironically, this is a similar predicament of companies that have been struggling to look and sound more human. It is easy to forget to plan for the subtext - what comes across in between the lines - yet it is a key component of the overall conversation, especially in a medium where non verbals are a bit harder to get across. Ironically, this is a similar predicament of companies that have been struggling to look and sound more human. It is easy to forget to plan for the subtext – what comes across in between the lines – yet it is a key component of the overall conversation, especially in a medium where non verbals are a bit harder to get across.

]]> By: Lorelle VanFossen http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/comment-page-1/#comment-370082 Lorelle VanFossen Sat, 22 Mar 2008 04:01:38 +0000 http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/#comment-370082 I'm hearing from more and more people that the "name game" they played with their blogging names is now coming to haunt them. They are struggling with how to step out from behind the shadow of their online persona into the light as a real person. So thanks for putting the emphasis on that point. We have to be real if we are selling "ourselves" through our blogs. I’m hearing from more and more people that the “name game” they played with their blogging names is now coming to haunt them. They are struggling with how to step out from behind the shadow of their online persona into the light as a real person. So thanks for putting the emphasis on that point. We have to be real if we are selling “ourselves” through our blogs.

]]> By: Valeria Maltoni http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/comment-page-1/#comment-369761 Valeria Maltoni Fri, 21 Mar 2008 14:02:35 +0000 http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/#comment-369761 Thank you, Chris. You and Lorelle both had strong posts about it and the conversation has shifted more towards how do I make a business out of this work/passion. Thank you, Chris. You and Lorelle both had strong posts about it and the conversation has shifted more towards how do I make a business out of this work/passion.

]]> By: Chris Garrett http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/comment-page-1/#comment-369756 Chris Garrett Fri, 21 Mar 2008 13:51:57 +0000 http://www.blogherald.com/2008/03/21/transfer-equity-from-your-current-brand-to-the-next/#comment-369756 Excellent advice. I think we will see more and more bloggers doing this, moving away from the solo voice to the blog brand voice and being more business focused. Excellent advice. I think we will see more and more bloggers doing this, moving away from the solo voice to the blog brand voice and being more business focused.

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