Despite the fact that blogs are gaining “respect” within government as well as the media (at least in sports), it looks as if some of the smaller players are attracting the attention of corporations trying to find a way to generate buzz about their product.
While some companies try to bribe blogs to post about their products, it looks as if the smart ones are courting weblogs on the “C-List,” who may be easier to get a review than their A-List friends.
(The Arizona Republic) Courting one blog with a couple of thousand daily readers may not have a huge impact, but marketers can easily reach several such blogs with little effort, said Debbie Weil, a corporate blogging consultant based in Washington, D.C. [...]
“(Food blogs) may not have the mass reach, but it’s a more engaged, specific audience,” said Greg Zimprich, a spokesman for General Mills Inc. “Their readers are going to care a lot more about a product of ours.”
The Minneapolis-based food giant tracks dozens of small blogs devoted to rating foods. Most don’t get more than a couple of thousand daily visits, but General Mills nevertheless sends off its cereal bars, soups and other packaged foods in hopes of a mention.
This trend seems to be repeating itself within the cosmetics industry, with some lucky ladies getting free purses and free trips to Paris.
While many (if not all) of these bloggers are not generating enough income via ads to go pro, their online passions have captured the attention of the corporate world, who may see bloggers as a way to get an “extra edge” over their rivals.