I usually stick to the blogs I’m subscribed to in my feedreader and don’t actively look for new and interesting blogs. This has mainly got to do with the fact that I am currently subscribed to more blogs than I can actually keep up with. However, over the past few months I saw more blogs than ever as a jury member of the Dutch Blog Awards 2008.
The longlist consisted of hundreds and hundreds of blogs I had never ever read or even heard about. Going through the list and deciding which blogs should make it to the short list was a really interesting process.
If you have to evaluate hundreds of blog how long do you take to judge one blog? If you are not familiar with a blog you should dig into it, read some new posts, read some old posts and evaluate the overall structure. However, it is impossible to spend, let’s say, thirty minutes per blog, so how do you quickly evaluate a blog and give it a fair chance.
This was one of the hardest things while evaluation blogs. However, I think general points apply when you come across a new blog: do you like the tone of voice, the style, the design and the topic? What criteria do you use to judge a blog? And most importantly, do these criteria change per category? What happens if different jury members use different criteria? The whole judging process was as interesting as choosing the winners itself.
Two days before the final award show I received a phonecall from a major Dutch public broadcasting station. They asked me some questions regarding blogging and the blog awards but after answering unclear random questions for almost twenty minutes it finally became clear to me what they were aiming for. So I asked him: You are asking me what the status of the Dutch blogosphere is?
That is one intriguing question, what is the status of the blogosphere? Do you determine it by quality or by quantity or a mixture of both? The overall quality of newspapers is often determined by the amount of papers available and the diversity. The trick is, even the biggest countries have less than a few thousand newspapers. So how can you use criteria such as quality, quantity and diversity in the blogosphere?
The question has stuck with me ever since.