Establish the Blog SEO Basics

Filed as Features, Guides on April 2, 2008 6:30 am

In my web career at times I have been both a rabid SEO obsessive and on occasion a potential SEO skeptic. Right now I probably fall somewhere in the middle, which I think is the right place to be.

My working philosophy is always to focus on people rather than technology or particular tactics. It’s the search engines job to please people just as much as it is ours, so if both are doing their jobs right we should have a decent amount of search love.

Having said that, it is worth making yourself aware of some basic Search Engine Optimization, because the only thing worse than being SEO obsessed is being SEO ignorant!

You want to write with readers in mind but without being unfriendly to our spiderbot pals.

  1. Use a modern, spider friendly theme and and SEO plugin
  2. Monitor your Google Webmaster diagnostics
  3. Determine your search terms to use in your titles and inbound links (more the better) with the free Wordtracker
  4. Craft your content to be reader and search friendly with these blog seo tweaks
  5. Monitor your progress against other bloggers with SEO tools

Any other advice for bloggers interested in some light SEO?

This post was written by
Chris Garrett

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  1. By Lane posted on April 2, 2008 at 7:01 am
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    Hi Chris,

    Another great article. Thanks for the concise, very informative explanation.

    Lane of VeganBits.com

  2. By SEO Ranter posted on April 2, 2008 at 9:28 am
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    Ah, some more tools I haven’t found before. Thanks!

  3. By Chris Garrett posted on April 2, 2008 at 1:16 pm
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    Thanks for the kind comments both :)

  4. By james alexander posted on April 2, 2008 at 5:06 pm
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    it has a lot of new ideas and tools, tips that i don’t know till today……good thought

  5. By seo posted on April 7, 2008 at 1:34 am
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    thanks for this .. digged@!

  6. By Michael Anderson posted on April 8, 2008 at 10:33 am
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    Nice post. One thing I have noticed is that SEO is a continuous process. It

    cannot be done perfectly in one shot. You have to be on your toes and try out

    different things to get ahead of your competitors. There have been instances

    where my site’s search engines rankings have improved considerably with few

    small tweakings.

    - Michael

  7. By James posted on April 27, 2008 at 12:27 pm
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    I also would like to add to #1 … when using Wordpess change the URLs from those ugly ones with all the PHP parameters to a nice clean, SE friendly URL.

  8. By Chinese SEO Man posted on August 6, 2008 at 4:34 am
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    I agree an excellent article and a good point by Michael, it is a constant battle for the top and if you let up you will lose.

    Tom.

  9. By George Cleanthous posted on October 27, 2008 at 2:16 am
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    This is a great starting point for bloggers. In particular, it’s important to use your target search terms as titles and to keep the content valuable to both search engines and readers…

    http://www.webprofits.com.au

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