Comments on: Are you Delivering a Blog Brand Experience?

By: Valeria Maltoni

Valeria Maltoni — Tue, 08 Apr 2008 01:33:19 +0000

@David – today brands stand for what they do for people. Or, if you prefer what Interbrand’s research says: “The real power of successful brands is that they meet the expectations of those that buy them or, to put it another way, they represent a promise kept. As such they are a contract between a seller and a buyer: if the seller keeps to its side of the bargain, the buyer will be satisfied; if not, the buyer will in future look elsewhere.” For this reason, a brand is a business asset. Brands todays are relationships and they are more valuable than they were 10 years ago.

@Amy – individuals can be brands, too. And your blog is definitely an opportunity to build value in your business.

By: Amy Warden

Amy Warden — Mon, 07 Apr 2008 02:12:50 +0000

Interesting concept. I brand my products, so why not my blog?

By: mmorpg

mmorpg — Sun, 06 Apr 2008 14:04:28 +0000

This post is very great.learned some.

thank you.

By: David Harmon

David Harmon — Sun, 06 Apr 2008 13:49:47 +0000

It sounds to me like you’re (mis)using the idea of a “brand experience” to represent a relationship.

By: Valeria Maltoni

Valeria Maltoni — Sat, 05 Apr 2008 15:01:00 +0000

Thank you, Lucas, for taking the time to read and comment.

By: lucas

lucas — Fri, 04 Apr 2008 13:56:42 +0000

nice post. I will keep my eyes out to have better words.