Blogging and Website Acquisitions

Filed as Features on April 15, 2008 11:40 am

I’ve been apart of a number of acquisitions, scouting for acquisitions, and I’ve learned a lot by being involved in this process. Recently a company came knocking looking to acquire a division of my company. In the end the acquisition failed because of their obsession with Google Rankings, and a lack of understanding in how the web operates. But I did manage to learn a lot because of this and their insights into their niche has helped propel my drive to better improve our operation and how we use the social web including blogging.

Lesson I’ve learned:
Blogging has a price point.
When in a market in which I’m trying to grow, blogging should maximize leads and drive relevant traffic to product sales. If blogging isn’t converting customers and evangelists then blogging doesn’t merit a continual investment.

The price of a blog or website is a small part of the deal

Tip for acquirers: when a startup turns you down, consider raising your offer, because there’s a good chance the outrageous price they want will later seem a bargain.

~ Paul Graham

A good blogger is worth your entire enterprise
A strong social networked blogger is worth far more than a blog, a blogger is worth its weight in gold. Your business should start a blog, and hire a strong blogger.

Understanding SEO Is A Neccesity For A Site Acquirer
When a larger company wanted to acquire us their lack of understanding in SEO is what made the sale fall through. If you are going to acquire a website you need to involve a webmaster with at least basic knowledge of SEO in order for a successful sale.

Time is valuable. Don’t Waste It.
After spending around a month on the failed acquisition I learned something that could be applied to many organizations in the midst of acquisitions, or being acquired. Don’t waste time. If you can’t pull the trigger or quickly agree to a price, just walk away. Time is far more valuable than the time wasted on an acquisition that may not drastically change your organization. If you are unable to see how an acquisition is going to drastically change your organization than don’t acquire or allow yourself to be tempted by an a buyout.

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  1. By Lindsay posted on April 16, 2008 at 7:37 pm
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    You should also advise your readers not to work for someone who disappears once they owe you $840…ie David Krug owing me that much for blogging on two of his websites, and then avoiding all contact with me, even though he knows I stopped receiving unemployment because I took a blogging job for his company.

    You are right, David, don’t waste time, and if the person you are working with seems a little sketchy despite what he says, back out. Apparently keeping your word means nothing these days.

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