Comments on: Creativity Friday: Take the Best Ad Headlines and Make them Yours

By: Baby Girl

Baby Girl — Tue, 09 Nov 2010 14:06:43 +0000

Personally I always right my headlines using the proven “How to” format which has never failed me. Give it a try.

By: Panic Attacks

Panic Attacks — Mon, 17 May 2010 07:42:56 +0000

Great article Valeria. Now I’m going to put some of these ideas into action when I start my next ads.

By: copywriting

copywriting — Sun, 07 Feb 2010 06:58:06 +0000

I found your blog from google and read a few of your other posts. They are incredible. Please keep it up… have a nice day.

By: Minty

Minty — Wed, 11 Nov 2009 16:09:41 +0000

Very helpful, I am always struggling for a good headline, not sure if writing is really for me but we shall see latest effort is at professional teeth whitening

By: Avril Lavigne

Avril Lavigne — Tue, 14 Jul 2009 11:50:05 +0000

It’s an area that you can be extremely creative but you do want to pass along an idea more than content. Teeth Whitening Procedure

By: Valeria Maltoni

Valeria Maltoni — Wed, 23 Apr 2008 01:56:43 +0000

Thank you, Bob. Glad you enjoyed it. The headline can be a stumbling block in two ways: you get inspired and write a great one, then you have no idea how to follow in the post (this is rare). Or, you have a great post, and have no idea how to get people there to read it through a compelling headline that represents the content.

You have a nice design template at Writing Journey. Nice and open. I can tell you put thought into your work.

By: Bob Younce at the Writing Journey

Bob Younce at the Writing Journey — Tue, 22 Apr 2008 19:32:03 +0000

Great article, Valeria. I’ve always struggled with headlines, so this is especially useful to me.

Good form! I’ve stumbled you.

By: Valeria Maltoni

Valeria Maltoni — Fri, 18 Apr 2008 19:27:51 +0000

@John – the comments are showing up only now and here I am! “We’re Number 1%” is unexpected, a draw. In fact, all the ones you list are.

@Steve – original, building on “your window to the world”. Hey, now this sounds like a Microsoft ad ;-)

By: Valeria Maltoni

Valeria Maltoni — Fri, 18 Apr 2008 13:09:35 +0000

Thank you, Shane. The simpler, the better is one rule of thumb. Heady headlines make your head spin ;-) Other ideas are using active verbs. Painting a picture with economy of words. For example: “Blogger Fired: Headlines Pop!”

You can tell a good title because it makes for a great quote, too. Keep them coming!

By: Steve Woodruff

Steve Woodruff — Fri, 18 Apr 2008 12:32:39 +0000

OK, how about this:

Social Media – Your Keyboard to the World

By: John Johansen

John Johansen — Fri, 18 Apr 2008 12:16:14 +0000

Writing headlines is extremely tough but also one of my favorite parts of writing. It’s an area that you can be extremely creative but you do want to pass along an idea more than content.

Some of my favorite headlines from my blog are:

We’re Number 1%

Engagement = Ingagement + Outgagement

I’m a Marketer, Pay Attention to Me

By: Shane

Shane — Fri, 18 Apr 2008 12:11:19 +0000

And the headline is….”Getting Read…It’s all about the headline” – It’s bad but better that the first thing that came to my head which was “Title me Rich”

Great article Valeria, and very hard to do – if you are too coy then no-one gets it and too specific then it’s boring.