Comments on: Marshall Kirkpatrick outlines the best ways for PR firms to pitch Read Write Web – but it’s really a manifesto for pitching bloggers tech stories http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 09:18:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Clarke http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/comment-page-1/#comment-419965 Chris Clarke Mon, 21 Apr 2008 19:26:35 +0000 http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/#comment-419965 There are plenty of tech-savvy PR firms out there. I don't know why more firms don't do this either. Not just for bloggers, but journalists are certainly using RSS and finding stories through blogs. There are plenty of tech-savvy PR firms out there. I don’t know why more firms don’t do this either. Not just for bloggers, but journalists are certainly using RSS and finding stories through blogs.

]]> By: Matt Craven http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/comment-page-1/#comment-414755 Matt Craven Sat, 19 Apr 2008 03:45:58 +0000 http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/#comment-414755 Jeremy - thanks for the comment, I did check out your post and subscribed to your feeds :) Glad to see that there are a couple firms out there that get it! m Jeremy – thanks for the comment, I did check out your post and subscribed to your feeds :)

Glad to see that there are a couple firms out there that get it!
m

]]> By: Jeremy Toeman http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/comment-page-1/#comment-414111 Jeremy Toeman Fri, 18 Apr 2008 20:12:22 +0000 http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/#comment-414111 Matt - I think we've got a fairly "2.0-savvy" firm. As does Brian Solis... :) We just created a feed here: http://www.stagetwoconsulting.com/how-to-offering-client-news-feeds-82/ Matt – I think we’ve got a fairly “2.0-savvy” firm. As does Brian Solis… :)

We just created a feed here: http://www.stagetwoconsulting.com/how-to-offering-client-news-feeds-82/

]]> By: Matt Craven http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/comment-page-1/#comment-413753 Matt Craven Fri, 18 Apr 2008 17:59:21 +0000 http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/#comment-413753 Justin - thanks for the response. I did grab the link from Marshall's post ;) Matt Justin – thanks for the response. I did grab the link from Marshall’s post ;)

Matt

]]> By: Matt Craven http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/comment-page-1/#comment-413734 Matt Craven Fri, 18 Apr 2008 17:51:50 +0000 http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/#comment-413734 Maybe this is the business opportunity that I haven't thought about - a web savvy PR firm. God knows I've written enough and consulted enough in terms of helping companies tell their stories through blogs - maybe this is the direction I should take my life :) Matt Maybe this is the business opportunity that I haven’t thought about – a web savvy PR firm.

God knows I’ve written enough and consulted enough in terms of helping companies tell their stories through blogs – maybe this is the direction I should take my life :)

Matt

]]> By: Justin Kistner http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/comment-page-1/#comment-413656 Justin Kistner Fri, 18 Apr 2008 17:24:43 +0000 http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/#comment-413656 Do we need to submit the Voce OPML, or did you already grab the link on Marshall's post? :) Do we need to submit the Voce OPML, or did you already grab the link on Marshall’s post? :)

]]> By: Tony Hung http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/comment-page-1/#comment-413652 Tony Hung Fri, 18 Apr 2008 17:21:37 +0000 http://www.blogherald.com/2008/04/18/marshall-kirkpatrick-outlines-the-best-ways-for-pr-firms-to-pitch-read-write-web-but-its-really-a-manifesto-for-pitching-bloggers-tech-stories/#comment-413652 Yeah, its a great idea. It presupposes that PR blogs are savvy enough -- and secure enough -- with the idea of an RSS feed. With respect to the latter, what I mean is that they're "happy" enough with being able to track "subscribers" (presumably through feedburner) knowing that the numbers will likely be abysmally low. With email at least you can hide behind the unknown metric of who actually opens it / is engaged by it to actually do something with the release. cheers t @ dji Yeah, its a great idea. It presupposes that PR blogs are savvy enough — and secure enough — with the idea of an RSS feed.

With respect to the latter, what I mean is that they’re “happy” enough with being able to track “subscribers” (presumably through feedburner) knowing that the numbers will likely be abysmally low.

With email at least you can hide behind the unknown metric of who actually opens it / is engaged by it to actually do something with the release.

cheers

t @ dji

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