LA Times interviews Ken Layne, the new owner of Wonkette

Filed as News on April 20, 2008 11:00 pm

Wonkette was one of the blogs sold off by Nick Denton’s Gawker Media earlier this month. The new owner - Ken Layne, the managing editor of the site, and Henry Copeland, the owner of Blogads.

The LA Times published an interview with Ken Layne earlier this week.

Some highlights:

Web Scout: Why on earth do you think Denton would sell Wonkette in the middle of a presidential race?

Ken: It’s a good time for the site to make a move, when everything’s about politics. But Gawker’s ad people just aren’t going to move to D.C. and sell political ads for one site when they’re selling 200-plus million impressions for gadgets and consumer things. So if we’re going to do well, we need ad people who understand political blogs and an agency that sells a ton of political advertising.

It’s well worth a read.

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  1. By Blogguy653 posted on June 4, 2008 at 11:28 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    looks like Copeland is fighting back with a website of his own. I can’t say that I blame him. This article recently came out in Dallas Star Telegram..
    http://www.star-telegram.com/northeast/story/671754.html

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