Recently, two of my favorite blogs have gone south. In other words, they have lost their bloggy way along the blogging path. One happens to be by a friend of mine so I called her up.
“What’s going on with your blog?”
“What do you mean?”
“Your blog posts are way off topic and it doesn’t sound like you any more. Is everything okay?”
“Everything is fine. I think everything is fine. It’s fine, isn’t it?”
What do I say. Can’t she see that she’s spent the past two years blogging about a specific subject, her writing fluid and powerful, keeping me interested and jazzed about her subject matter, returning often to bask in her wisdom, and now she’s babbling and not making any sense? Her posts are all over the map, with some fire and brimstone enthusiasm thrown in for color, but it all feels forced and desperate. Like part of the fire within her creative spirit has turned to ashes.
I miss her old sincere and honest self, the blogger who exposed herself as well as her thoughts in her writing. How do I tell her she’s lost her way without hurting her feelings. It’s clear she’s not ready to hear the truth.
The other blog is a professional one, one I’ve tracked for years, but lately it’s gone way off course with off-handed posts that appear to be more second thoughts rather than firsts, spelling and grammar errors unchecked, comment spam littering the comments, it’s wilting in the wind though it continues to generate a lot of content, just not a lot of quality.
I sent a concerned email to the blogger and the response was similar to my friend. “Everything is fine. Don’t you think we’re doing okay?”
No, I don’t. And you shouldn’t either.