http://www.blogherald.com/2008/05/07/blogging-in-an-ideas-economy/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 02:30:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.blogherald.com/2008/05/07/blogging-in-an-ideas-economy/comment-page-1/#comment-449165 Chris Garrett Thu, 08 May 2008 09:42:21 +0000 http://www.blogherald.com/2008/05/07/blogging-in-an-ideas-economy/#comment-449165 Yup, content works well for building trust for service providers Yup, content works well for building trust for service providers

]]> http://www.blogherald.com/2008/05/07/blogging-in-an-ideas-economy/comment-page-1/#comment-448826 Bob Nolin Wed, 07 May 2008 18:09:47 +0000 http://www.blogherald.com/2008/05/07/blogging-in-an-ideas-economy/#comment-448826 Sounds like you're talking about content marketing, which I'm just now learning about and planning to implement in a new blog. One source for this is http://blog.junta42.com/. Here's an interesting article on this phenomenon: http://www.copyblogger.com/why-affiliate-marketing/. Handing out information can build your reputation as an authority, which is a good strategy if you are a consultant or service provider. I've had a brochure-ware site for years, but it's never worked very well for me. It's not enough to show what I can do. I need to educate my customers, and help them realize what I do and why they need my services. The new blog will do that, using a webzine format. I'm really excited about it! Sounds like you’re talking about content marketing, which I’m just now learning about and planning to implement in a new blog. One source for this is http://blog.junta42.com/. Here’s an interesting article on this phenomenon: http://www.copyblogger.com/why-affiliate-marketing/. Handing out information can build your reputation as an authority, which is a good strategy if you are a consultant or service provider. I’ve had a brochure-ware site for years, but it’s never worked very well for me. It’s not enough to show what I can do. I need to educate my customers, and help them realize what I do and why they need my services. The new blog will do that, using a webzine format. I’m really excited about it!

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