“2008 is all about expanding the Perez Brand,” the blogger explained. “I talk about clothes all the time on my website. I have a good eye for what’s hot and what’s not.”
Perez, who says his celebrity website, Perezhilton.com, is more popular than MySpace among women aged 18-25, said he can’t wait to share his new line with fans.
The line will debut on June 6, includes T-shirts, hoodies, flip flops, and other extremely necessary stuff every Perez fan should own.
Let’s wrap this little piece of blogger branding news up with another nice quote from the announcement post:
“It seems natural to make products that my readers will love and hopefully some guys will rock it too,” he said. “Some people might even call me a perfectionist, well that person would be me! I’m very passionate about my brand. I have extremely high standards and I like to get my hands dirty!”