Celeb gossip blogger Perez Hilton, aka Mario Lavendeira, is set to launch his own line of clothing, to be sold exclusively in the Hot Topic chain of stores, as well as online.
“2008 is all about expanding the Perez Brand,” the blogger explained. “I talk about clothes all the time on my website. I have a good eye for what’s hot and what’s not.”
Perez, who says his celebrity website, Perezhilton.com, is more popular than MySpace among women aged 18-25, said he can’t wait to share his new line with fans.
The line will debut on June 6, includes T-shirts, hoodies, flip flops, and other extremely necessary stuff every Perez fan should own.
Let’s wrap this little piece of blogger branding news up with another nice quote from the announcement post:
“It seems natural to make products that my readers will love and hopefully some guys will rock it too,” he said. “Some people might even call me a perfectionist, well that person would be me! I’m very passionate about my brand. I have extremely high standards and I like to get my hands dirty!”
Yeah…
