Registration for the second annual Blogging for Business (B4B) Conference, to be held in Salt Lake City, has opened today. This year’s event takes place on Friday, June 6, the theme being “engage”.
Speakers include Jake McGee from Ant’s Eye View, Dave Bascom from SEO.com, and Cydni Tetro from NextPage.
Subjects on offer include building customer evangelists through blogs, optimizing web sites to reach bigger audiences, and how companies can embrace the Internet as traditional marketing is challenged.
“Blogs have become a critical tool to get messages to and interact with key audiences today. This conference is intended to help marketers and business leaders more effectively plan, deploy and maintain an online media strategy — either their own blog or by engaging the audiences of others — that will profit their organization,” said Matthew Reinbold, conference organizer.
Last year’s event took place on October 22.