Is the Word “Blog” Going to Last?

Filed as Features, Guides on June 11, 2008 5:16 am

The word “blog” has a short and bumpy history. I would say the meaning has morphed a fair bit too. “Web Logs” were quite different to the kinds of blogs we see around today. As people have already picked out on my blog names article over on my own site, I’m starting to think the word does not have long.

I am not against the word, I have no problems with people using it. My problem is what other people “hear” when I say “blog”, if they understand the word at all:

  • Amateur
  • Diary
  • “What my cat ate today”
  • Simplistic, brief
  • Opinions rather than facts
  • Limited
  • Armchair quarterback
  • Spam

It’s even worse when talking to businesses, particularly larger businesses. Unless someone brings up the “blog” word first, I have taken to talking about “online publishing”, “content and articles”, “community building”, and so on.

What do you think? Will we still be using the word “blog” in 5 years? 10? Please share your thoughts in the comments …

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Chris Garrett

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  1. By Maureen McCabe posted on June 11, 2008 at 5:55 am
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    I hate the word “blog.” I’ve named a bunch of my blogs (one went through 4 different incarnations) with the word “blog” in the name but I started to hate the word “blog” in early 2007.

    This morning watching the local news one of the anchors kept saying “blog” in the way that makes me hate the word.

  2. By OldSailor posted on June 11, 2008 at 7:50 am
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    As of now the word blog is not familiar to even most of the computer users.Many times I had to explain what blog means, when I say Iam a blogger. Definitely some transformation is required.

  3. By Amber in Albuquerque posted on June 11, 2008 at 8:16 am
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    I agree some transformation is required. I recently had to pitch an idea to a client, who also reads my personal blog, saying “for lack of a better word…blog.” I really needed a word that conveyed a URL that contained frequently updated content comprising short, somewhat informal articles with lots of linking. Definitely not amateur or personal, but definitely not static or ’starched’.

  4. By bz posted on June 11, 2008 at 8:44 am
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    People still say “xerox” something for photocopying.

    Granted they’re in their 50s, but they say it.

    Blog will stick, for part of the generation anyway.

  5. By Nancy Nally posted on June 11, 2008 at 10:59 am
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    I think to a certain segment of people that the word “blog” does have the connotations that you describe. I’ve done several things now to make it clear that my sites are professional sites.

    First, I started an LLC and that name appears on my sites, as “This site is property of Balalaberry Media LLC. All Rights Reserved”

    Second, I try hard not to describe myself as a blogger. I try to use things like “online media” “blog network” “websites” and such. Because blogging has taken on a personal connotation, like an online journal, to a lot of people, and I see myself much more as an essayist or journalist, depending on the site. The content is frequently not personal to me AT ALL.

  6. By Dan Cole posted on June 11, 2008 at 11:16 am
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    I think a lot of technologies are going to blend, so what is a blog might fade out as just a group of subcategories in the great scheme of publishing content and building a community.

  7. By SENuke posted on June 11, 2008 at 2:22 pm
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    I thinkg the word Blog is pretty cool A real modern word.

  8. By Bock the Robber posted on June 18, 2008 at 8:30 am
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    I dislike the word. It invites condescension from the MSM and has a nerdy feel to it. If you write a diary, call it a blog, but otherwise just call it a website.

  9. By lose 40 pounds posted on October 29, 2008 at 2:41 pm
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    I love blogging it keeps me sane

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