Blogging has probably matured a great deal since you started. Part of it is that it has reached critical mass, or tipping point, as it may be. The more people have blogs, the more blogs out there contending for everyone’s time and attention. Part of it is that thanks to all the great advice out there, many have learned about the ins and outs of:
– attracting readers
– getting comments
– writing better content
– having cleaner designs
– increasing subscribers
– finding post ideas
– staying the course
Social media and marketing have become so ubiquitous, that one of the things we rarely think about is the way in which we approach publishing and how that feeds back into our self esteem and brand. If you feel well conditioned and ready for a rush of activity, good for you. If instead, you feel that you are in a race that never ends, you may need to take inventory of why that is. It could be that:
You’re overextended – too much distance in too many terrains
When your creativity is being scattered over too many sites, even if you consider yourself remarkably creative, your concentration suffers. So does your writing. In addition, your brand will become diluted.
It works just like it works with products and services. You need to pick a focus, a home base site, and develop that well. If you have multiple sites, you may want to pull back some of that work and put it on your main site.
Being overextended also means being tired and tired people’s nerves fray more easily. That is when you are likely to make a bad judgment call, or react to a comment instead of responding. That’s when things rip apart.
You are getting tired of the language of social media – too crowded
The words “conversation” “anything 2.0 or social media” even “blog” are being rendered less valuable by their mass appropriation. There’s just a lot of it out there, and some folks are busy pounding the terminology flat. The general solution here is to start looking past those words as your central point of reference.
Chances are your brand and business are much more than those terms. You need to get past them and focus on where you are going next, vs. where you are now. Words are very powerful and they can change how you think about what you do – and help others do the same.
Do you need to broaden your horizons, change your pace? Maybe you need to get out of the race altogether.
You may just not enjoy what you are doing anymore – you need rest
If you’re having a hard time coming up with fresh ideas regularly and just do not look forward to writing, you may suffer from burn out. It colors everything you do. Even when you’re writing well, you’re not appreciating your own success.
It’s a sign that it’s time for a change.
Blogging is also changing – bursts of activity scattered in more places
Discussion is migrating elsewhere. A lot of the smart people are migrating to things like Friendfeed — which is an important service — Facebook, and all the other stuff like Twitter and Plurk.
You might be able to restrict your availability on these outside discussions, driving conversation back to your site. Or maybe participating in off-site stuff increases your influence and drives the site. No one knows how that will play, yet.
It may be that you have to shift your expectations of a good post or a good week at your blog. It’s a time of flux in this area — it’s tough to say now. Maybe you’ll know in a year you’ll see what evolves in this area. The technology is still changing, too.
In the future, discussion may become very portable — very decentralized. But there will be software hooks back into websites. So you’ll comment where you wish, but the comments will get hooked wherever the publisher wants them.
Friendfeed, for instance, could be hooked to your site. When people comment on FF, the discussion is a sort of trackback. Friendfeed-like services may become social networks that get anchored where you want them. All hooked together. It will be easy when it’s ready. You’ll add a widget: done.
Content will propagate through these tools, eventually. Nets on top of nets. Communities will become more like flash mobs as these tools get adopted. More like butterflies, actually. People will see a bright flower, visit, and move on. They’ll be back.
Like any activity, business can be approached with a view to the long haul or in a very focused, and temporary manner. Are you in it for the long run, or is this just a sprint to your next destination? Are you a marathon blogger or a sprinter? There is no right or wrong, just make sure it is what you want.
Author: Valeria Maltoni
With New World attitude and Italian style, Fast Company expert blogger and Conversation Agent Valeria Maltoni demonstrates her unique talent for synthesizing marketing, public relations, and communications. See how customer relationships are always conversations, and why this knowledge is essential to doing business in the Information Age. Valeria also blogs at the Marketing Profs Daily Fix and Marketing 2.0.